Almost everyone has heard announcements that come in over hold music or in-store music tracks. Unfortunately, just as many have been left wondering what the announcer actually said. This is just one of the problems that can negate the benefit of such messages. To ensure that your overhead announcements work as intended, try following these tips:
- Hire a professional announcer. Many people think they have good speaking voices, but talking live is not the same as doing it for a recording. A professional will be able to speak clearly and slowly enough to be well-understood – and do so without sounding like a robot.
- Watch the volume level. This is especially important in stores, where the normal sounds of business reach surprising levels. An announcement that seems unobtrusively soft will be drowned out by background store noise during peak hours. Still, it’s important not to overcompensate and make it overly loud.
- Don’t break into the music too often. This is especially important for overhead announcements that are used while people are waiting on the phone. Time seems to go faster for people who have a chance to get into the music, so refrain from cutting in every 10 seconds. It’s also important for restaurants and other retail locations. If there’s music to be heard, people want to hear it – not a voice cutting in all the time.
- Vary your messages. Hearing the same message over and over again quickly becomes annoying and obtrusive. It’s even worse if it’s combined with the problem of cutting in too often. These mistakes are all too common in phone systems, but sometimes afflict physical locations as well.
These are a few of the tips recommended by experts in the use of audio in business settings.
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