As video marketing continues to take top priority on marketers agendas, companies and brands are scrambling to find the resources and funds for this highly engaging and sought after digital content.
An easy way to get started using video content as part of your marketing strategy is to turn to existing content which can easily be repurposed as video. Breathe new life into your PowerPoint Presentations and convert them to videos. Add professional audio and voilà you’ve got yourself a quality piece of video content suited for top-of-the-funnel customer experience.
Audio eGreeting cards are another low cost entry into video marketing. These timely videos are an effective way to let customers know how much you care. Combine licensed images and music with a carefully crafted message, add your logo and an appropriate call to action and you’re ready to go. Check out the podcast below to learn more about using eGreeting cards to engage your customers.
Holdcom’s Director of Operations, Andy Begnoché, recently sat down with podcaster Troy McElfresh to discuss the impact of eGreeting cards. Troy is the owner and host of A World of Mouth business blog which features podcasts, videos, E-books, guides & more to help small and mid-size businesses grow.
Check out the insightful podcast below.
With the holidays upon us, avoid the hassle of stamps and mailing lists and send an eGreeting instead. You can even include a coupon or promotion with your card. Business eGreeting cards increase customer engagement and demonstrate that you’re tech-savvy, eco-conscious, and relationship-oriented.
Have ideas for other ways to get started in video marketing? Please comment below and let us know the different ways you are using video in your marketing strategies.
Need help getting started? Launch your video marketing today with Holdcom’s special Holiday triple play. Package includes Holiday Video, Facebook cover photo, and a Holiday message on hold program.
Click image to see sample