Branded Content has become more complicated over the years. However, it can open so many doors for businesses of any genre. Articles, videos, podcasts, and other live elements are what makes a nice batch of Branded Content. The overall key of Branded Content is to grab the attention of the consumers of today and drive engagement through content. This type of engagement will allow consumers to be either entertained or can teach them valuable things.
In Part 1 of Marketing Your Restaurant to Different Generations, you learned what each generation valued in a restaurant. If you didn’t get a chance to read Part One you can check it out here. Now that we know what sets each generation apart, how can your restaurant market to each generation to increase sales!
To meet your restaurant goals, you need to be able to position your facility to the appropriate market. A huge part of marketing has traditionally been “generational marketing” which still holds true to today. There are four current generations that are of the buying age: Traditionalists, Baby Boomers, Gen X, and Millennials. To be able to properly position your business… you need to identify which generation(s) align best with your value proposition. In part one of this blog series we are going to identify the generations and what each generation finds important in a restaurant.
You sit down at a restaurant and what’s the first thing you do? You take a look at the menu. A restaurant menu is not just a simple piece of paper, it’s much more than that. Your menu design should reflect your brand, what your restaurant stands for and pull the guest in. A lot of psychology and thought goes on behind the scenes that can make your menu stand out. Read on to find out tips you can utilize in your menu design to make your restaurant more profitable.