marketing resources

The Myth of Zero Hold Time

If you ask people what they’re playing for callers waiting on hold, you’ll hear (at least) one of a few answers:

customer experience resources tips

Customer Service Tips for a Successful 2013

Customer Service Tips We’re a month into the new year, which is the perfect time for some quick tips for providing excellent customer service. No matter what business or industry you’re in – from freelancer to enterprise – there’s always room to improve customer service strategies. Here are our tips for ensuring great service as the year progresses:

marketing resources tips

5 Grammatical Errors to Avoid In Your Audio Script Writing

Writing tips from professional copy writers - notebook and pencilWriting a script can be harder than it looks, because by definition a script is intended to be read out loud.  When scripting your own Message On Hold program, virtual tour narration, or podcast, simple grammatical errors can confuse voice over talent reading the script and your listeners. There are many misconceptions about proper grammar, word-usage, and sentence structure that plague English speakers. English is not an easy language, and there are many intricacies to remember.  

podcast resources tips

Ten Tips Tuesday: Considerations For Your Next Podcast

Headphones for listening to a podcast with tips 126437307Are you an avid podcaster? Just starting out? Not sure what podcasting is to begin with? Don’t worry – these tips will help podcasters at any level create great-sounding episodes that are informative, interesting, and engaging. The major areas to consider are your content, delivery, editing, and distribution skills. Here are some tips and ideas for all of these areas:

healthcare message on hold tips

Healthcare Marketing: 6 Ways to Reuse Message On Hold

As a healthcare provider there is a ton of information to be shared such as: medical innovations, disease prevention, and seasonal tips. A great way to share this content with patients is by utilizing your Message On Hold script and audio recordings. Patients who are on hold are a captive audience and are willing to listen. 

The content that is shared during hold time should be used throughout your marketing. Once your Message On Hold program is created the content can be used in other marketing and customer service channels, as a valuable way to make content more engaging and effective. Let’s discuss how your hold script and audio can be carried out throughout all your marketing channels.

branding resources social media

4 Apps with Excellent Sound Effects to Help Your Development Efforts

Smartphone and tablet apps are, by nature, immersive and experiential. I mean, don’t even try to talk to me while I’m playing Jetpack Joyride or Angry Birds. Part of the reason why apps have caught on so successfully is that they make us want to use them. And while 25% of apps that are downloaded are never opened by users again, that means 75% are. And one thing that can help your app be one of the 75% is an excellent user experience – and awesome audio can help you do just that.