Vine is the new kid on the social media block. The app allows users to create 6-second videos about anything, then share them within the app and on other social media sites, especially Twitter. (Think of it as the 140-character approach to video production). Plus, videos made on Vine can be embedded on web pages and blogs.
There is one constant in the healthcare industry: change. New rules and regulations, changing technology, additional facilities…very little stays the same for very long. Today, as “Hospitals” become “Medical Centers” that are part of “Healthcare Systems”, paying attention to patient communications is crucial. As you move through a merger, acquisition, or renaming effort, here are some crucial communication points to keep in mind:
If you ask people what they’re playing for callers waiting on hold, you’ll hear (at least) one of a few answers:
We’re a month into the new year, which is the perfect time for some quick tips for providing excellent customer service. No matter what business or industry you’re in – from freelancer to enterprise – there’s always room to improve customer service strategies. Here are our tips for ensuring great service as the year progresses:
Writing a script can be harder than it looks, because by definition a script is intended to be read out loud. When scripting your own Message On Hold program, virtual tour narration, or podcast, simple grammatical errors can confuse voice over talent reading the script and your listeners. There are many misconceptions about proper grammar, word-usage, and sentence structure that plague English speakers. English is not an easy language, and there are many intricacies to remember.
Are you an avid podcaster? Just starting out? Not sure what podcasting is to begin with? Don’t worry – these tips will help podcasters at any level create great-sounding episodes that are informative, interesting, and engaging. The major areas to consider are your content, delivery, editing, and distribution skills. Here are some tips and ideas for all of these areas:
As a healthcare provider there is a ton of information to be shared such as: medical innovations, disease prevention, and seasonal tips. A great way to share this content with patients is by utilizing your Message On Hold script and audio recordings. Patients who are on hold are a captive audience and are willing to listen.
The content that is shared during hold time should be used throughout your marketing. Once your Message On Hold program is created the content can be used in other marketing and customer service channels, as a valuable way to make content more engaging and effective. Let’s discuss how your hold script and audio can be carried out throughout all your marketing channels.
Smartphone and tablet apps are, by nature, immersive and experiential. I mean, don’t even try to talk to me while I’m playing Jetpack Joyride or Angry Birds. Part of the reason why apps have caught on so successfully is that they make us want to use them. And while 25% of apps that are downloaded are never opened by users again, that means 75% are. And one thing that can help your app be one of the 75% is an excellent user experience – and awesome audio can help you do just that.