branding marketing tips

4 Ways To Make Your Online Content More Snackable””

how to make marketing content snackableHow’s your attention span? Can you pay attention for more than 10 seconds? Studies are saying…not so much. Our attention span seems to be shrinking, from 12 seconds in 2000 to 8 seconds in 2012. PLUS, 17% of internet page views last less than 4 seconds. Words, it seems, give us the most problems. One study found the average adult will focus for just 2.8 seconds – enough time to read approximately 140 characters. Maybe we can blame Twitter’s 140 character limit for that one… Either way, the implications are clear: marketers need to produce content that is more quickly consumed and more engaging than ever. It’s time for snackable content. 

licensing music resources

Everything You Need To Know About Music Licensing

Everything You Need to know about Music LicensingI’ve spent some time educating you regarding the risks of using the radio as your Message On Hold programstreaming internet radio like Pandora in your store or facility, and including popular music in your online ads. And in general, I just warn you that it’s illegal and can end up costing you big bucks if (when) you get caught. Music licensing has many layers and variations, and can get pretty complicated. But if you know what to look for, it doesn’t have to be.

customer experience music overhead announcements

6 Ways Music In Stores Can Boost Sales

6 Ways Music In Stores Can Help Boost SalesMusic is an undeniably powerful way to change the environment in your venue. By using overhead music in your store, you have an opportunity to boost sales by engaging your customers. Audio is powerful because it can’t be ignored – while customers can overlook imagery, they can’t prevent themselves from hearing what’s going on around them. You can close your eyes, but you can’t turn off your ears.

video virtual tour

Why Should I Color Correct My Online Marketing Videos?

Have you ever wondered why movies and TV shows look so different from videos you shoot yourself? Back in the day the reason would be that they were shot on 2 totally different formats. While your personal videos were shot on VHS video tapes, movies and your favorite TV programs were shot on film. Film holds a much wider range on the color spectrum than video. It can also be altered and tinkered with in the developing process.

tips virtual tour

How Not To Narrate: Why You Shouldn’t Do Your Own Virtual Tour Narration

How not to narrate - boy screaming into microphone - bad virtual tour voice overRecently I attended a conference that had the usual fare of keynote speakers, break-out sessions, lectures and PowerPoint presentations. One of the presenters, in addition to providing a live, spoken commentary for his PowerPoint visuals, included a pre-recorded narrative (also in his voice) that accompanied each slide. The experience caused me to question – Why do people record their own narrations?

customer experience IVR phone menu prompts script samples

IVR Script Examples to Improve Caller Navigation

Your IVR or Auto Attendant system is like the front door of your business – it’s the first thing people see and the first impression callers get. Not only is it the first impression, but a crucial part of your customer experience. When coupled with well-written voice prompts, the system helps callers navigate your phone system and reach an agent efficiently. A poorly constructed phone system can lead to caller frustration and aggravation. 

We’ve gathered some popular Auto Attendant script examples to illustrate how a clear and concise script should look. Check out these scripts below and learn what makes them so efficient when communicating with callers.  

tips video voice talent

How to Choose the Perfect Voice Over for Your Video Production

How to choose the perfect voice for your video productionWhen you’re creating a video production for your business, there are two main areas of focus: Visuals and Audio. The visuals come naturally to most. You might feature on-screen talent, show charts and statistics, or share photos. The audio is often a bit trickier to get right. Background music for videos is very important, but so is the voice that’s being used to describe or explain the content. Too often, online marketing videos rely only on music and visuals; the spoken word is neglected or completely omitted, which means marketing departments have completely missed an opportunity to efficiently and effectively share quality content with online viewers. 

presentations resources tips

How to Take Advantage of Prezi’s New Audio and Voice Capabilities

how to take use voice and audio on preziUpdate: 04/01/2019: Prezi no longer supports audio on their free product.  To add audio in a Prezi you’ll need to upgrade to a paid version like Prezi Plus or Prezi Next.  Check out this blog for alternative free presentation products which allow you to add audio.

When Holdcom started using Prezi about a year ago, we were very excited about the site’s ability to incorporate audio into online presentations. But then, we tried to do it. And we were very, very disappointed. After all, we know that a good presentation becomes great when you add professional voices and licensed, royalty-free music.

customer experience video

4 Online Video Ideas to Improve Customer Service Strategies

Videos Ideas for Customer ServiceIf you have a business, you have customers. If you have customers, they have questions. No matter what you sell, do, or offer, someone will need to ask you something about it. And when the time comes, you and your staff will have to provide them with an appropriate answer. Just as there are many ways for today’s consumer to ask questions (email, telephone, social media, in person), there are also many ways for questions to be answered. One way businesses are answering client’s questions today is with video. Whether it’s a longer production or a short clip, video allows you to answer questions in concise, yet elaborate, ways. Here are some ways to improve your customer service strategies with videos:

video virtual tour

7 Tips for Speaking On-Camera in Marketing Videos

7 Tips from a director for giving on camera interviewsThere are many different kinds of online marketing videos. In some, you’ll use actors to show a creative concept. In others, you might use a voice over talent to explain a concept. In additional videos, you might even feature your own staff and management. Each of these video types has its pros and cons, but when you’re using “regular’ people – instead of actors (or voice actors!) – there are some additional considerations to ensure you have a great final product.