In last week’s blog, we discussed “7 Do’s and Don’t for Message on Hold” programs. Here are five more pieces of advice for designing the most effective “delay message,” adapted from the 2001 ICMI whitepaper by Jean Bave-Kerwin:
Last night, my mother told me to check my email, and I knew from the poorly disguised grin that I had another gimmicky “greeting card” waiting for me. The cards tackle the human psyche as if we are creatures of binary emotional existence: vulgar humor or molasses-sweet.
Interactive Voice response or IVR, is a form of human-computer interface which takes its input from voice and keypad commands. Compared to a phone menu, call tree, or automated attendant, an Interactive Voice Response system is put in place to actually receive data, process it, and deliver meaningful value to the customer.
Don’t miss out on the opportunity to share content regarding these August events! If you haven’t seen our previous July blog with additional content for healthcare you can check it out here. The August observances do differ from those of July, as in there are no observance days for the month of August. Each month does have its own observances, so no two months will share the same topics.
Summer is slowly ending, and back to school commercials have begun to play. It’s that time of month for us to share our monthly Healthcare Wellness Observance Days for September and the script excerpts that can be used. From Childhood Cancer Awareness Month to World Alzheimer’s Month we have the Message on Hold script excerpts you need to raise awareness and share prevention tips.
In this age of digital manipulation and reproduction, we often get questioned by customers about the source of Holdcom’s voice recordings… human or synthetic? And the answer is… yes, they are most definitely natural, human voices…not artificial reproductions. As a company specializing in voice over recordings for Message on Hold, IVR and multi-media narrations, Holdcom recognizes the value of using real, professional voice talents for all our productions. And, as a business owner, you want your brand to sound genuine and personal… not computer generated.
For most of us, being on hold isn’t exactly at the top of the list of our favorite ways to spend a few minutes. In this day and age, however, it’s sometimes unavoidable as a call is being transferred or held in a queue. Keeping hold time interesting and informative for your guests by including key information in your Message On Hold program can improve your customer experience, and therefore affect your hotel ratings.
As marketers, it can be challenging to develop content for all your communication channels. Involvement in your industry is necessary for producing any type of marketing content. From social media posts like Snapchat to Message on Hold content for your phone, you want to keep your callers up-to-date and informed while presenting your institution as a leader in the industry.
Branded Content has become more complicated over the years. However, it can open so many doors for businesses of any genre. Articles, videos, podcasts, and other live elements are what makes a nice batch of Branded Content. The overall key of Branded Content is to grab the attention of the consumers of today and drive engagement through content. This type of engagement will allow consumers to be either entertained or can teach them valuable things.