Guest Blog contributed by Scripts Consultant Megan Andriulli
Last night, my mother told me to check my email, and I knew from the poorly disguised grin that I had another gimmicky “greeting card” waiting for me. The cards tackle the human psyche as if we are creatures of binary emotional existence: vulgar humor or molasses-sweet.

Interactive Voice response or IVR, is a form of human-computer interface which takes its input from voice and keypad commands. Compared to a phone menu, call tree, or automated attendant, an Interactive Voice Response system is put in place to actually receive data, process it, and deliver meaningful value to the customer.
In this age of digital manipulation and reproduction, we often get questioned by customers about the source of Holdcom’s voice recordings… human or synthetic? And the answer is… yes, they are most definitely natural, human voices…not artificial reproductions. As a company specializing in voice over recordings for Message on Hold, IVR and multi-media narrations, Holdcom recognizes the value of using real, professional voice talents for all our productions. And, as a business owner, you want your brand to sound genuine and personal… not computer generated.