Walk into almost any car dealership today and you’ll hear how providing an exceptional customer experience is vital to the way that business operates. Indeed, many automobile dealerships bend over backwards to offer perks to customers, including comfortable waiting rooms with free beverages and snacks and preferred customer programs. Some larger dealerships even boast that they have salespeople that can help customers in many languages. However, what about working with customers who speak a foreign language before they enter the store?
Voice Prompt recordings are an area that falls short at many car dealerships. Most are in English with maybe a Spanish option, but what about other customer languages? The U.S. Census Bureau indicates that 20% of individuals in the United States speaks a language other than English at home. Although many of these may be fully bilingual for everyday needs, they may lack the knowledge to converse competently when faced with technical questions that purchasing a new vehicle can present.
By not offering a variety of language options to foreign-speaking customers on their Voice Prompts, dealerships lose potential business as those individuals will seek other car stores where they can get quick answers to their questions. Holdcom can program all the languages spoken by those living in your dealership’s service area, whether it’s Polish, Russian, Korean, Mandarin, Japanese, Hindi, Arabic or even Tagalog. Specialized prompts can direct callers to salespeople or other dealership personnel speaking those language for special assistance, thus saving dealer-principals time and money and resulting in a more efficiently run sales organization.
Holdcom can customize your multiple languages to multiple levels. For example, you can direct commonly used languages to answer frequently asked questions (FAQs) or have the prompt send the call to a service extension with a knowledgeable technician who can answer complex questions in a specific language.