At its heart, what is a message? What is it supposed to do? A message transfers information, but iif it is not engaging will that information reach the listener. Centuries ago Aristotle was so successful at creating an engaging message, humanity still listens to his words today. His artistic proofs offer great audio marketing script tips for messages on hold and prompts.
Ethos (Ethical Appeal)
If you are unavailable and a caller decides to leave a message, when that caller reaches your voicemail be sure to state when their call will be returned. Not only should all messages be honest, but they should provide an appropriate emotion.
Pathos (Emotional Appeal)
It’s important to determine who is calling what line before creating your greetings and hold program. Music works wonders for establishing emotions, as does voice tone and cadence. Moreover, consider the words you are using, might someone find them offensive or insulting? Are they weak words that convey a lack of confidence? Every piece of your message should align.