In the face of inflation and economic challenges, businesses must find cost-effective ways to sustain success and visibility. Content marketing, including blogs, social media posts, and videos, has proven to be an affordable and organic method to engage customers and drive sales. However, many marketing professionals are overwhelmed with tasks and struggle to produce more marketing collateral to compensate for reduced traditional advertising.
The solution lies in harnessing the power of “domino content” – relevant, valuable content that can be repurposed across various marketing channels. And a prime source of domino content for businesses is your Message-On-Hold (MOH) program. MOH content, already engaging clients on hold, can be repurposed for social media posts, podcast episodes, blog posts, email marketing campaigns, webinars, videos, infographics, training materials, and more.
Repurposing MOH content enables businesses to maximize their investment and reach a wider audience without reinventing the wheel each time. It’s an efficient and budget-friendly way to continue promoting the business and maintaining a presence on various marketing platforms.
For instance, businesses can convert MOH content into engaging social media posts to drive traffic to their platforms. They can expand the content into podcast episodes and dive deeper into the topics to establish thought leadership. Transforming MOH content into informative blog posts helps drive organic traffic to the website and enhances the brand’s online presence.
Furthermore, utilizing key messages from MOH content in email marketing campaigns nurtures leads and promotes products or services. Creating webinars or online workshops based on MOH content positions the brand as an industry expert and generates leads. Entertaining promotional videos or informative tutorials can be shared on YouTube to increase brand visibility and attract a wider audience.
Condensing the main points from MOH content into visually appealing infographics helps convey information in a concise and memorable way. Businesses can also adapt MOH content into training materials for internal or external use, educating employees, customers, or partners about relevant topics.
By repurposing MOH content for different marketing initiatives, businesses can strategically optimize their advertising efforts and overcome the constraints of inflation. This approach allows them to amplify their reach, engage the target audience, and achieve more with less. As the business landscape evolves, adapting and leveraging these strategies will position businesses for long-term success.
By prioritizing and updating your Message-On-Hold content monthly, you can create a marketing strategy that extends beyond the phone system and into all your channels. Instead of procrastinating the task, use it as a piece of pillar content and knock out a bunch of tasks all at once. Embracing domino content from Message-On-Hold will prove to be a powerful tool for any overwhelmed marketing department looking to save time and money.