Launching and marketing an event for your business is a multifaceted endeavor. While raising awareness about your event in your more obvious marketing channels, such as your website, social media, and community outreach, will be at the forefront of your mind, promoting the event in your Message-On-Hold program may go overlooked. But it’s important to remember this valuable resource reaches a captive audience, providing a unique opportunity to engage your callers and market your event. In this blog, we’ll discuss not only the conventional marketing methods for events but also the best practices for leveraging your Message-On-Hold program. We’ll cover the ideal timeline for event announcements, what essential details to include, and how frequently you should remind your customers and the public about the upcoming event.
Utilizing Traditional Marketing Channels
It’s crucial to establish a strong foundation by promoting your event through traditional marketing channels. So don’t forget to announce your event in the following:
a. Social Media: Start by creating buzz on your company’s social media platforms. Share engaging posts, create event pages, and run targeted ads to reach your target audience.
b. Company Website: Dedicate a prominent section on your website to the event. Include detailed information, a registration or ticketing platform, and eye-catching visuals.
c. Email Marketing: Send out event invitations and updates to your email subscribers, offering them exclusive insights and early access.
d. Community Outreach: Collaborate with local organizations, influencers, and partners to broaden your event’s reach and strengthen community ties.
e. Press Releases: Draft compelling press releases to send to media outlets, both online and offline, to garner publicity.
The Role of Message-On-Hold
Your Message-On-Hold program offers a unique opportunity to market your event to a captive audience. While callers may have contacted you for a different reason, you can use this time to pique their interest and create awareness about your event. Remember, it’s essential to maintain a consistent message about your event across all marketing channels, including your Message-On-Hold program. This reinforces the event’s importance and helps with brand recognition.
Here’s how to make the most of promoting your event in your Message-On-Hold program:
a. Timing: Plan to incorporate event announcements into your Message-On-Hold program well in advance of the event. Ideally, you should start promoting the event in your MOH program at least 6 weeks – if not several months – before the event date. So be sure to contact your Message-On-Hold provider as soon as you lock in all essential event details (date, time, location, schedule). This way, your MOH provider can assist you in adapting the event content to your MOH script, have the content recorded by a professional voice talent, and start announcing the event in your MOH program well ahead of the event date.
b. Engaging Content: Look to your Message-On-Hold provider to help craft concise, engaging scripts that convey the essence of your event. Your MOH script consultant will be an essential resource in highlighting what makes the event special to maximize interest and devising an effective call to action, such as visiting your website for more information or registering for the event early.
c. Frequency: Rotate your Message-On-Hold content frequently. During the lead-up to the event, increase the frequency of event announcements to ensure callers receive multiple reminders. This is essential for any potential attendees who may have held off registering early until solidifying their schedules.
What to Include When Announcing Your Event
In your Message-On-Hold program and other marketing channels, include the following key details:
a. Event Date and Time: Clearly state when the event will take place.
b. Event Location: Provide the venue’s name and address. If applicable, also provide some unique, pertinent details about the venue to further entice potential attendees.
c. Event Description: Summarize the event’s purpose, benefits, and what attendees can expect.
d. Registration Information: Encourage callers to register or buy tickets through your website and/or other designated platforms.
e. Special Offers: If applicable, mention any discounts, early-bird rates, or exclusive offers for attendees.
Consider the following Message-On-Hold example
XYZ Company’s networking event:
“XZY Company is excited to announce an exclusive opportunity you won’t want to miss! Mark your calendars for our upcoming event, the [Event Name], taking place on [Event Date] at [Event Venue] in beautiful San Diego, California. Join us for a day filled with engaging workshops, inspiring speakers, and networking with industry leaders. To secure your spot, visit our website at [Website URL] and register today. Don’t wait; seats are limited, and early-bird discounts are available while supplies last. Stay tuned for more event details and exclusive offers in the coming weeks. At XYZ Company, we’re dedicated to providing you with first-class experiences, and the [Event Name] is no exception. Thank you for being a valued part of our community! We can’t wait to see you at [Event Name] on [Event Date]!”
Reminding Your Audience About The Event
As the event date approaches, consider increasing the frequency of event reminders on your Message-On-Hold system. You can also employ other channels like email, social media, and mobile marketing to send out reminders at strategic intervals. Aim to remind your audience weekly and then even daily in the week leading up to the event. This will notify potential attendees who haven’t registered that time is running out – and it will serve as a helpful reminder for all registered attendees that the event is imminent.
When planning an event for your business, it’s vital to cast a wide net across various marketing channels. While social media, websites, and community outreach are integral to your promotional strategy, don’t overlook the powerful marketing potential of your Message-On-Hold program. By carefully planning your Message-On-Hold content, beginning your promotion well in advance, and maintaining consistency across all channels, you can effectively capture the attention of your callers and maximize the success of your event. Remember, your Message-On-Hold audience is eager to learn about your offerings, making this marketing channel an ideal place to promote your upcoming events.
Pro Marketing Tip: Elevate Your Event Promotion with Dynamic Multimedia
In the world of event marketing, standing out is key. Beyond the conventional strategies, here’s a pro tip to take your event promotion to the next level: leverage the power of professional audio from your Message-On-Hold program to create dynamic, engaging content across various platforms.
1. Audio-Infused Social Media Posts:
Integrate snippets of your Message-On-Hold content into your social media posts. Whether it’s a teaser of an exciting speaker or a glimpse of what attendees can expect, audio adds a personal touch that captures attention.
2. Visual Harmony:
Combine photos from past events with your Message-On-Hold audio to craft compelling videos. A visual mashup creates a vivid experience for your audience, making them more likely to share and engage with your content.
3. Booth Videos for Events:
Transform your booth presence by merging marketing collateral with your captivating Message-On-Hold audio. Create a video loop that not only informs but immerses event-goers in the unique experience your brand offers.
4. Landing Page Magic:
Develop a dedicated landing page on your website, featuring a vendor overview video that incorporates your professional audio. This becomes a hub for potential attendees to explore and get excited about what your event has to offer.
5. Interactive Vendor Showcase:
Take it a step further by hosting a vendor overview page, complete with engaging videos. This not only enhances the event experience but also provides a valuable resource for attendees to plan their visit.
The possibilities are endless when it comes to upcycling your content into dynamic, interactive assets. By seamlessly integrating your Message-On-Hold audio, you not only enhance the overall event experience but also leave a lasting impression on your audience.
Remember, the goal is to transform flat content into a dynamic force that resonates with your audience, making your event the talk of the town. Consult with your audio marketing provider on how to effectively repurpose your MOH content for your event, create engaging videos, and more. Experiment with these strategies and watch your event promotion soar to new heights!
Marketing your business event requires a comprehensive approach that includes traditional channels and often overlooked resources like your Message-On-Hold program. Here are the key takeaways to effectively employ the power of Message-On-Hold for your event marketing:
Traditional Marketing Channels: Start by promoting your event on social media, your company website, through email marketing, community outreach, and press releases. These foundational channels help build awareness.
Harness the Potential of Message-On-Hold: Remember that your Message-On-Hold program reaches a captive audience and should be used to maintain a consistent message about your event.
Plan in Advance: Initiate your Message-On-Hold promotion well ahead of the event date, ideally at least 6 weeks prior. Work closely with your Message-On-Hold provider to adapt content to your script and ensure professional voice recordings.
Craft Engaging Content: Collaborate with your Message-On-Hold provider to create compelling, concise scripts that convey your event’s essence and include effective calls to action, such as visiting your website for more information or registering early.
Include Key Details: Ensure your Message-On-Hold and other marketing channels include essential information about the event, such as the date, time, location, event description, registration information, and any special offers.
Rotate Content Frequently: As the event approaches, increase the frequency of event announcements in your Message-On-Hold program. Multiple reminders help capture potential attendees who may have delayed their registration.
Reminder Strategy: As the event date nears, increase the frequency of event reminders in your Message-On-Hold system and utilize other channels like email, social media, and mobile marketing. Initially, aim for weekly reminders; then, provide daily reminders in the week leading up to the event.
Pro Tip: Integrate professional audio from your Message-On-Hold program to create dynamic, engaging content across various platforms, including social media posts, compelling videos, enhanced booth presentations, dedicated landing pages, and interactive vendor showcases. This approach not only enhances the overall event experience but also leaves a lasting impression on your audience. Consult with your audio marketing provider to effectively repurpose your Message-On-Hold content and experiment with other marketing strategies to elevate your event promotion.
As you explore the concept of using Message-On-Hold for event marketing, you may have some questions. We’ve compiled a list of frequently asked questions to provide you with further insights and guidance on this effective marketing strategy:
Q1. Why should I consider using Message-On-Hold for event marketing?
A1. Message-On-Hold allows you to reach a captive audience who is already interested in your business, making it an ideal channel to promote events. MOH is an effective marketing tool to inform callers about your upcoming event, encourage registrations, and build excitement for the event. Moreover, it reinforces your event’s importance and helps with brand recognition.
Q2. When should I start promoting my event through Message-On-Hold?
A2. It’s best to start promoting your event in your Message-On-Hold program well in advance, ideally at least 6 weeks before the event date. Depending on the scope of the event, it may be best to begin announcing it several months in advance. This gives you ample time to create awareness and capture potential attendees.
Q3. How can I ensure that the Message-On-Hold content is engaging and effective for event marketing?
A3. Collaborate with your Message-On-Hold provider to craft concise and engaging scripts that highlight the essence of your event. A professional script consultant can help you create compelling content and effective calls to action.
Q4. Should I rotate Message-On-Hold event content frequently?
A4. Yes, it’s advisable to rotate your Message-On-Hold content, especially as the event date approaches. Increasing the frequency of event announcements helps ensure that callers receive multiple reminders.
Q5. What key event details should I include in the Message-On-Hold content?
A5. When promoting your event through Message-On-Hold, include crucial information like the event date and time, event location, event description, registration information, and any special offers or discounts for attendees.
Q6. How can I remind my audience about the event effectively as the date approaches?
A6. In addition to Message-On-Hold, employ other marketing channels, such as email, social media, and mobile marketing, to send out reminders at strategic intervals. Aim to remind your audience weekly and then daily in the week leading up to the event.
Q7. Is Message-On-Hold only suitable for promoting large events, or can it work for smaller gatherings as well?
A7. Message-On-Hold can be effective for promoting events of all sizes. It’s an adaptable tool that can be tailored to your specific event and audience, making it suitable for both large conferences and smaller gatherings.
Q8. How can I effectively integrate existing professional audio into my event marketing strategy?
A8. Integrating audio from your Message-On-Hold into your event marketing strategy can easily be achieved by collaborating with your audio marketing provider, who will help you repurpose existing audio content for various platforms, including social media, videos, and landing pages.
Q9. Can I use Message-On-Hold for other purposes besides event marketing?
A9. Absolutely! Message-On-Hold is a versatile tool that can be used for various purposes, including promoting products, services, special offers, and sharing important business information.
If you have any additional questions or need more specific guidance on using Message-On-Hold for your event marketing, don’t hesitate to reach out to your Message-On-Hold provider for personalized support and advice.