Many businesses have music, and for most, the point is simply to make the experience of being there more pleasant. A store or restaurant that has no musical backdrop can seem boring, empty, or simply like it is missing something. However, adding music does more than fill the empty audio “space.” It also sets the mood, offers a chance for the establishment to be more unique, and sets the pace of operations.
Pace-setting is a factor that is often overlooked by those who think of commercial music as a pleasantry rather than a calculated aspect of the business, but it is extremely important. In a nutshell, the speed at which the customers go about things is determined by the speed of the business music. Savvy businesspeople use this fact to increase sales and speed up turns in restaurants. Doing this correctly requires a basic understanding of which speed is best for the establishment.
In stores, slower music is almost always good. This causes
customers to linger, and the more they do so, the more likely they are to find more things to buy. Therefore, it’s important to resist the urge to make the m
Restaurants, on the other hand, make more money if the customers are sped up. People who come in to eat almost never eat more if they occupy a table longer. Instead, they chat with their friends and soak up coffee refills while keeping the next party from being able to sit down and eat. This makes it so the restaurant can’t serve as many people during their operating hours. Customers will get aggravated if waitresses seem to be hurrying along, but there is another way to get them to eat and leave sooner: Play fast music. The fast, cheery music will pep up the customers, cause them to eat faster, and move them on so the next batch of customers can come in and order their meals.usic too zippy! Fast music may seem happier, but it’ll speed the customers out the door before the maximum possible spend has taken place.
As this shows, pacing is very important to commercial establishments of all kinds. A good provider of business music will have songs in a variety of tempos, so you won’t have any trouble finding the selection that will maximize profit while pleasing customers.
To learn more about commercial music and how it affects customer behavior, just contact us. We’ll be glad to answer any questions you have.