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customer experience IVR message on hold voice over

Sound Solutions: Revolutionizing Customer Interactions with the Power of Professional Voices 

In the fast-paced world of customer service, one of the recurring challenges faced by representatives is the need to convey lengthy disclaimers, terms & conditions, and other legal-related information during phone interactions. Picture this: a customer calls a satellite radio provider to make changes to their subscription, and every tweak prompts the representative to recite a verbose set of terms and conditions. It’s a scenario we’re all too familiar with, and it raises the question – is there a more efficient and customer-friendly way to deliver this essential information? 

The answer lies in leveraging the expertise of your audio marketing provider to record and produce these repetitive but crucial messages with the finesse of professional voice talent. This simple yet innovative approach not only streamlines customer interactions but also contributes to an enhanced overall experience.  

Let’s take a more in-depth look at why companies should consider making this shift in their customer communication strategy. 

1. Efficiency and Consistency: 

Imagine the time and effort saved by customer service representatives if they no longer had to repeatedly recite the same legal jargon. By pre-recording this information with a professional voice talent, companies ensure consistency in messaging and significantly reduce the risk of human error in delivering complex or lengthy details. 

2. Enhanced Professionalism: 

A professionally recorded message exudes a sense of authority and competence. Customers are more likely to pay attention and absorb information when it is delivered with a polished and engaging voice. This not only reinforces the credibility of the information being shared but also reflects positively on the company’s brand image. 

3. Improved Customer Experience: 

Customers appreciate efficiency and clarity in their interactions. By sparing them from listening to repetitive disclaimers read aloud during every interaction, companies can create a more pleasant and streamlined experience. This approach respects the customer’s time and contributes to an overall positive perception of the brand. 

4. Adaptability Across Industries: 

The adaptability of professional voice recordings spans a spectrum of industries, enhancing customer interactions and simplifying complex information. In both B2C and B2B scenarios, any repetitive information, such as product specifications, service details, or compliance requirements, can be effectively communicated through professionally produced audio. By embracing this approach, companies can tailor their communication strategies to the specific needs of their industry, ultimately delivering a superior customer experience. Whether it’s in telecommunications, healthcare, finance, e-commerce, education, hospitality, or beyond, the impact of a well-orchestrated voice can resonate across diverse sectors, creating a lasting impression on customers and setting the stage for success. 

Here are a few examples of how specific industries can benefit from this approach. 

Telecommunications: 

In the telecommunications sector, where customers often navigate through complex service plans and options, a professionally recorded guide to terms, conditions, and plan details can streamline the customer onboarding process. Whether it’s explaining international calling rates or detailing data usage policies, a clear and consistent voice message ensures that customers grasp crucial information effortlessly. 

Healthcare: 

In the healthcare industry, compliance and understanding medical instructions are paramount. From appointment reminders to explaining insurance coverage specifics, a pre-recorded message with a professional voice talent can provide patients with clear and concise information. This not only enhances patient experience but also contributes to better adherence to medical protocols. 

Finance: 

Financial institutions deal with intricate legalities and compliance regulations. A professionally recorded message can efficiently communicate changes in terms and conditions, ensuring that customers are well-informed about updates in services, interest rates, or policy modifications. This not only fosters transparency but also mitigates the risk of misunderstandings. 

E-commerce: 

In the dynamic world of online shopping, where terms of service and return policies can be intricate, a well-crafted audio guide can serve as a user-friendly tool. From guiding customers through the checkout process to explaining loyalty program benefits, a professionally recorded message adds a personalized touch, making the online shopping experience more enjoyable. 

Education: 

Educational institutions can leverage recorded information for disseminating critical details to students and parents. Whether it’s explaining enrollment procedures, campus guidelines, or changes in academic policies, a professionally recorded message ensures that everyone receives accurate and consistent information, fostering a positive educational experience. 

Hospitality: 

Hotels, resorts, and travel companies can benefit from pre-recorded information to convey details about reservation policies, loyalty programs, and facility updates. This not only reduces the workload on customer service teams but also creates a more polished and welcoming experience for guests. 

5. Legal Compliance and Risk Mitigation: 

Recording important legal information ensures that companies adhere to regulatory requirements without the risk of miscommunication. In industries where compliance is crucial, such as finance or healthcare, a pre-recorded message provides a verifiable and standardized means of delivering essential information. 

In Summary: 

In the era of customer-centric business models, optimizing the customer experience is paramount. By enlisting the services of an experienced audio marketing provider to record repetitive information with professional voice talent, companies can achieve efficiency, enhance their brand image, and create a more enjoyable customer journey. This strategic shift not only benefits customer service representatives but also contributes to the overall success and positive perception of the company within its competitive market landscape.  

Key Takeaways: Revolutionizing Customer Interactions with Professional Voices 

  1. Efficiency and Consistency: Pre-recording legal and informational messages with professional voice talent not only saves time and effort for customer service representatives but ensures consistency in messaging, reducing the risk of human error in delivering complex or lengthy details to customers. 
  2. Enhanced Professionalism: Professionally recorded messages exude authority and competence. A polished and engaging voice not only reinforces the credibility of the information but positively impacts the company’s brand image. 
  3. Improved Customer Experience: Streamlining interactions by sparing customers from repetitive disclaimers enhances efficiency and clarity. In turn, respecting customers’ time contributes to an overall positive perception of the brand. 
  4. Versatile Industry Impact: Professional voice recordings are adaptable across diverse sectors, including, but not limited to, telecommunications, healthcare, finance, e-commerce, education, and hospitality. Tailoring communication strategies to industry-specific needs delivers a superior and lasting customer experience. 
  5. Legal Assurance: Mitigate risks and ensure compliance with standardized, verifiable recordings, crucial in finance, healthcare, and other compliance-driven industries. 
  6. Customer-Centric Success: Enlisting an experienced audio marketing provider for strategic shifts in phone interactions optimizes the customer experience and contributes to the overall success and positive perception of the company in the market. 

FAQs: Sound Solutions for Customer Phone Interactions

Q1: How does pre-recording legal information enhance efficiency and consistency in customer service? 

A1: Pre-recording with professional voice talent eliminates the need for representatives to repeatedly recite legal jargon, ensuring consistency in messaging, saving time, and reducing the risk of human error in delivering complex details. 

Q2: How does a professionally recorded message contribute to enhanced professionalism? 

A2: Professional voice recordings exude authority and competence, capturing customers’ attention and positively impacting the company’s brand image by delivering information with a polished and engaging voice. 

Q3: What benefits do customers experience with this approach? 

A3: Customers enjoy a more pleasant and streamlined experience as they are spared from listening to repetitive disclaimers during every interaction, respecting their time and contributing to an overall positive perception of the brand. 

Q4: How adaptable are professional voice recordings across industries? 

A4: Professional voice recordings are highly adaptable, spanning industries such as telecommunications, healthcare, finance, e-commerce, education, hospitality, and more. They effectively communicate product specifications, service details, and compliance requirements, tailoring communication strategies to specific industry needs. 

Q5: How does pre-recording essential messages for phone interactions contribute to legal compliance and risk mitigation? 

A5: Pre-recording important legal messages provides a verifiable and standardized means of delivering critical information, ensuring companies adhere to regulatory requirements without the risk of miscommunication, crucial in compliance-driven industries like finance or healthcare. 

Q6: How does playing pre-recorded messages during customer interactions contribute to the overall success of companies? 

A6: Utilizing pre-recorded messages during phone interactions with customers obviously makes for happier customer service representatives, but this approach also aligns with the broader strategy of creating a positive and memorable customer journey. This alignment contributes significantly to the overall success and standing of the company in the competitive business landscape. 

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localization multilingual Translation video voice over

Exploring Language Replacement for Videos: Traditional Dubbing Vs. AI Solutions 

In today’s interconnected world, the need for language replacement services in videos goes beyond mere practicality – it is a vital component in breaking down linguistic barriers and cultivating meaningful cultural connections. Businesses that leverage these services to communicate with a diverse audience in their native languages not only enhance engagement with users but also demonstrate a commitment to inclusivity and diversity.  

In this blog, we’ll delve into the transformative power of language replacement for videos and how it streamlines communication, fostering authentic connections in our multicultural digital landscape. We’ll also objectively evaluate both the traditional dubbing method and AI-powered solution to help you make an informed choice for your specific language replacement video projects. 

What is Language Replacement for Video?  

Language replacement is a solution that adapts video content originally produced in one language into multiple languages, so users don’t have to rely on third-party translators to understand the information being conveyed. By seamlessly replacing the original language audio with new language recordings, businesses can speak to a diverse, multilingual audience directly in their videos. 

Imagine a healthcare organization has created an informative video about a new medical treatment. The original video is in English, but the organization also wants to reach non-English-speaking patients in the communities they serve. By enlisting their audio marketing provider to apply language replacement services to their video, the organization can make the content accessible to a much wider audience than originally intended, ultimately contributing to more informed and empowered patients. 

What is the Process for Applying Language Replacement to Video?  

Until recently, the process of translating and adapting video content into different languages was limited to two prevailing methods: Subtitling, which maintains the audio of the original language and requires the audience to read on-screen subtitles, and Dubbing, which replaces the original language audio with a new language recording. 

For businesses who don’t want to risk losing audience engagement by requiring viewers to read subtitles, dubbing is certainly the preferred method. Yet, to achieve such engagement, the traditional dubbing process of language replacement can require additional time and resources. 

A Third Option: AI-Powered Language Replacement 

Thanks to ongoing advancements in artificial intelligence, a third option is now available: AI-Powered Language Replacement. This innovative approach simplifies the steps involved in the traditional dubbing process, significantly reducing time and cost. While the traditional dubbing method remains the obvious choice for some organizations, those seeking a more streamlined option to circumvent the intricacies of synchronizing multilingual voiceovers with their videos can now explore the advantages of AI-powered language localization services. 

Let’s take a closer look at both the traditional dubbing and AI-powered language replacement methods, highlighting their respective advantages and drawbacks to help you decide which approach is right for your video project. 

The Traditional Dubbing Method  

For those who have a significant budget and a flexible deadline, the traditional dubbing method is a tried-and-true process to achieve accurate, engaging language replacement in your videos. First, we’ll take a look at the steps involved and then, the pros and cons of this method: 

  1. Pre-Production Planning: Since synchronization comes into play during video-narration recordings, there are several factors you’ll need to consider before your video’s spoken content is translated and recorded in a new language. Does your video have an on-screen narrator(s)? Will you require Off-Screen Narration, UN-/News-Style Dubbing, or Lip-Synch Dubbing? How closely should the new language recording match the pacing of the original language? Whether your dubbing project seems relatively simply or highly complex, speak with your audio marketing provider to discuss how you envision the final product of your language replacement video, so they can help you realize that vision.  
  2. Translation: An experienced, professional human translator is enlisted to accurately translate the video’s original language transcript into a new language(s). 
  3. Recording: After the translation has been finalized, a professional voice talent will record the translated script. The talent must of course be fluent in the language (s)he’s recording but also experienced in recording video narrations. Since synchronization is involved, the talent must follow specific instructions to avoid potential problems later when the recording is mixed into the video. In general, the new language should be recorded with accurate timing and rhythm to match the pacing of the original language as closely as possible.  
  4. Post-Recording Production: After recording, the voice track undergoes editing by experienced audio producers who equalize the audio levels, manually insert the new recording into the video, and fine-tune synchronization. 

Pros:

  1. High-Quality Translations: Experienced human translators ensure accurate translations, which can be reviewed and perfected prior to recording. 
  2. Engaging Voice Talent Recordings: Fluent, professional voiceover talents deliver captivating and authentic audio for your video. 
  3. Tailored Synchronization: Skilled audio producers provide hands-on editing to ensure the timing and rhythm of the new recording matches the video’s original audio for an engaging experience. 

Cons:

  1. Expense: Traditional dubbing can be costly due to translation, recording, and post-production expenses. 
  2. Time: With multiple steps required, the process can be laborious and may lead to delays with the final product. Translator and voice talent availability will factor into the timeline. And, depending on the level of synchronization required for your project, the replacement language could take significantly longer to record than the original. Out-of-sync scenes will need to be massaged in the post-production phase, which can be a tedious process. 

AI: The Latest in Language Replacement  

For those on a tight budget and hard deadline, the traditional dubbing method simply may not be a viable option. Thanks to the refinement of AI-powered language localization services, businesses can now consider a more streamlined approach. 

AI technology is no doubt a topic of debate, with valid arguments both for and against its use. While AI technology may not replicate the finesse of the human touch, it does offer cost-efficiency for businesses that cannot afford traditional dubbing services. Depending on several factors, including the length and complexity of the video, the specific languages involved, the quality and expertise of the human translators and voice actors, and the level of customization required, AI dubbing can be 50% to 70% more cost-effective compared to traditional dubbing – or, in some cases, even greater. 

Time is often of the essence when it comes to producing video content. Although not always, traditional dubbing methods can cause delays. With AI technology performing the heavy lifting, the translation, recording, synchronization, and post-production editing steps of the traditional dubbing process are executed with ease in a fraction of the time. Through AI-powered language replacement, videos are seamlessly resynchronized, while preserving the original content, including music, transitions, and timing intervals.  

While the AI method may sound like a no-brainer, it’s not without its drawbacks. Consider the pros and cons: 

Pros:

  1. Cost-Efficiency: AI solutions are budget-friendly, making language replacement accessible to a broader range of businesses. This affordability allows these businesses to expand their reach with language replacement and connect with a broader audience when they otherwise wouldn’t have been able to. 
  2. Expedited Turnaround: AI-powered language replacement services reduce the time it takes to produce the final product compared to traditional dubbing methods. AI-powered language localization can help businesses meet their strict deadlines, making it a viable option for those who require a quick turnaround without largely compromising on quality. 
  3. Availability of Voices/Languages: Depending on what AI technology you enlist for your language replacement project, you will likely have more voice options to choose from than you actually require – with extensive variations in age, gender, vocal tone, etc. And the technology will likely offer any language you could ever need for your localization projects.  

Cons:

  1. Voice Authenticity: Although the quality of AI voices is always evolving, they still may not sound as natural or “real” as professional human voice talents, potentially impacting the authenticity of the audio content. The rendering of an AI voice may need to be fine-tuned several times until it sounds as genuine as possible. 
  2. Translation Quality: While the accuracy of AI-generated translations has improved over time, AI is not advanced enough to completely match the precision of experienced human translators. Prior to recording an AI-generated translation, having a person fluent in the language review the script for accuracy is highly recommended.

Unlocking the Potential of Multilingual Video Content  

In an increasingly globalized world, the ability to adapt video content to different languages is essential. Whether you’re considering the traditional dubbing method or AI-powered language replacement for your videos, these services will allow you to reach a wider audience, foster inclusivity, and engage your viewers in their native languages.  

Ultimately, the choice between these methods should align with your budget, timeline, and the level of authenticity you desire for your language replacement project.  

Still unsure which method is right for you? Consult with your audio marketing provider, who will steer you toward the best approach based on your specific requirements. 

Key Takeaways 

Language Replacement for Video: This vital solution adapts video content from one language into multiple languages, making your message accessible to a broader audience. It’s an essential tool for breaking linguistic barriers, fostering inclusivity, and educating and empowering your audience on a larger scale than originally intended. 

Process Options: Traditional dubbing and AI-powered solutions are the two primary methods for replacing the language of your video’s audio content. 

Traditional Dubbing: Offers high-quality translations and engaging recordings by experienced professionals but could be a costly and time-consuming process depending on the scope of your project. 

AI-Powered Language Replacement: Provides cost-efficiency and expedited turnaround but may present authenticity and translation quality concerns. 

Choosing the Right Method: Your decision depends on budget, timeline, and authenticity requirements, as well as the scope of your project. 

Consult the Experts: Consult with your audio marketing provider for guidance tailored to your project’s needs. 

FAQ 

Q1: Why is language replacement for video important? 

A1: Language replacement for video enhances accessibility, promotes inclusivity, facilitates global reach, educates/empowers your audience, supports multilingual communication, and contributes to business growth in our diverse, interconnected world. 

Q2: What are the advantages of replacing the audio content of your video with a new language as opposed to subtitling? 

A2: Replacing the audio content of your video with a new language offers several advantages over subtitling, as it enhances engagement by providing a more immersive experience, improves accessibility for those with visual impairments or limited reading skills, fosters a deeper cultural connection with viewers, offers the convenience of passive consumption, and widens your audience reach by catering to a broader, global audience, including those who may not be proficient in the video’s original language. 

Q3: What replacement languages should I consider for my videos? 

A3: The choice of replacement languages for your videos should align with your target audience and business objectives. Identify the primary languages spoken by your target audience. If you’re unsure, gather feedback from your audience to understand their language preferences and use this data to prioritize languages spoken by a significant portion of your viewers. If your videos have a global reach, consider the most widely spoken languages worldwide, such as English, Spanish, Chinese, and Hindi. Choose languages that resonate with the cultural context of your content to enhance cultural connection. And, if you’re entering new markets, select languages that support your expansion goals.  

Q4: Which language replacement method is best: the Traditional Dubbing approach or the AI-Powered approach? 

A4: Both methods have their advantages and drawbacks. Traditional dubbing offers high-quality translations and authentic voice talent recordings but can be cost-prohibitive and time-consuming for some businesses. On the other hand, AI-powered approaches are cost-efficient, offer quicker turnaround, and provide more voice and language options. However, they may lack translation precision and voice authenticity, which may need to be fine-tuned before the final product is ready. 

Q5: How should I choose between Traditional Dubbing and AI-Powered language replacement for my project? 

A5: The choice should align with your budget, timeline, and the level of authenticity you desire for your language replacement project. Consulting with your audio marketing provider, who is experienced in both methods, can help you make an informed decision based on your specific requirements. 

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branding voice over voice talent

What’s wrong with my voice?

How to Optimize Your Business Greetings 

Have you ever listened to a recording of your voice, only to cringe at how unfamiliar it sounded? You may have even found yourself uttering in disbelief, “Do I really sound like that?” 

If so, you’re not alone. Many people experience a bit of surprise, distaste, or even discomfort when hearing their own voice. But why is that? 

One of the main reasons is due to a perception mismatch. 

When we speak, we hear our own voice as a combination of vibrations conducted through our skull and sound waves hitting our ear drum. This internal perception creates a deeper and richer sound of our voice that is different from what others hear when they listen to us externally

So, when we listen to a recording of our voice, it can sound slightly awkward or even outright foreign compared to the internal perception we’re accustomed to, and this discrepancy between our internal and external perception can be disconcerting. And, since many of us are prone to self-criticism, it’s easy to find fault with our own voice, especially if we compare it to that of others we consider more melodious. 

This can be particularly frustrating if you’ve been assigned the responsibility of recording phone greetings for your business. Despite multiple attempts to create a professional-sounding upfront greeting on your business cellphone, you find it challenging to capture the polished sound you desire. 

In our modern world where telecommunication remains essential in conducting business, it’s obviously crucial to project a confident and professional image in those aural communications. In both our personal and professional lives, many feel that having a charismatic tone of voice is just as important – if not more important – than the words we speak. 

Remember, your business’s upfront greeting is often the first point of contact for potential clients or colleagues. By providing such callers with a clear and well-articulated message, you can instantly make a positive first impression and ensure effective communication. So, there’s a lot riding on that upfront greeting. 

In addition to the all-important upfront greeting, your phone system comes with a range of other indispensable features designed to optimize communication and improve productivity, such as IVR options and “busy” messaging. Of course, you’ll want to customize those features with recordings specific to your business, rather than simply rely on the built-in generic recordings that came with your phone. But again, attempting to record such customization yourself will likely bring only disappointment when you listen to the playback and hear that your voice – or the voice of an internal company representative – isn’t as engaging as you’d expected. 

We recommend going outside your company to a talent agency or studio. When choosing a professional studio for your voiceover needs, consider finding one that offers a comprehensive roster of industry-leading female and male voiceover talents. Look for a vendor with a diverse range of vocal tones, ages, dialects, and languages to provide customized recordings for your phone system, marketing content, and training materials. This can significantly enhance your business’s image, surpassing any self-recordings attempted in your own voice. 

Perhaps you’re thinking, “Well, my voice isn’t that bad. I’m sure my customers won’t mind listening to the upfront greeting that I record in my own voice. And if anyone complains, I’ll just have my assistant rerecord the greeting to save myself some money – she’s got a great voice!” 

But consider this scenario: You’re driving along and see two storefronts that sell the exact same product you’ve been looking for. The signage of the first storefront, while acceptable in that it’s legible, is obviously low-budget, amateurishly designed, and doesn’t give a great first impression of welcoming you into the store. On the other hand, the signage of the second storefront is professionally designed, visually appealing, and by sight alone conveys a strategic message: Ours is a business you can trust; we have all the products you’ve been looking for; and if you buy from us, you’re going to be a fully satisfied customer. 

You haven’t stepped inside either store. Yet, based on your first impression from the signage alone, you already know which store is going to win your business. 

The upfront greeting for your business acts in many ways like storefront signage. You have only a brief moment to make an immediate positive impression on potential clients, so they know you’re a business with integrity, dedicated to providing the best customer experience possible. And what better way to do that than with a high-quality greeting recorded by a professional voice talent, who effortlessly sounds authentic and engaging, while instilling confidence in your callers to do business with you. 

Now you may be thinking, “But I’m not tech-savvy. How am I supposed to take recordings from an outside source and put them on my phone system?” 

Have no fear. Uploading professional recordings to your phone is a simple process, one that your VoIP phone provider can walk you through, as it requires only a few easy-to-follow steps. 

And for those just entering the world of entrepreneurship, you may be thinking, “Can’t I just use my personal mobile number or even my personal landline to do business? And I’m sure my customers won’t mind if I have an upfront greeting recorded in my voice without all the bells and whistles. Why should I spend the money on a separate business line and professional recordings?” 

By adopting a mobile VoIP plan for your small business, you can seamlessly use your personal cell phone as your desk phone without revealing your private number. This means that whether you’re making or receiving calls, it will always appear as if you are sitting at your desk. In today’s business world, having a more professional and private communication experience is a desirable advantage that VoIP can provide. 

So, although you might think recording your business phone greetings in your own voice will be adequate for your callers, remember this: The voice we project to the world matters just as much as the words we speak. 

Investing in a trained and experienced professional voice talent can significantly enhance your brand’s image. By having an expert record your greetings, you will project the best possible impression to the world. This, in turn, strengthens your business’s brand, improves the customer experience, and elevates your overall image. 

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IVR localization multilingual phone menu prompts Translation voice over voice talent

Leveraging the Diversity of New York City: How to Build an Inclusive Business and Serve a Multicultural Clientele

New York City is known for its diverse population and vibrant culture. One aspect of this diversity is the wide range of languages spoken in the city. According to a recent study, over 800 languages are spoken in New York City, making it the most linguistically diverse city in the world.

This diversity brings many benefits to the city and its residents. It allows for a rich exchange of ideas and cultures, and it also makes the city a more welcoming and inclusive place for people from all backgrounds.

However, this diversity also presents challenges when it comes to communication. In order to effectively serve the needs of all its residents, it is important for businesses and organizations in New York City to be able to communicate in the languages of their clients and customers.

One way to accomplish this is by providing translation and interpretation services. By offering these services, businesses and organizations can ensure that their communications are clear and accessible to all. This is particularly important in industries such as healthcare, education, and government, where effective communication is crucial for providing high-quality services.

In addition to providing translation and interpretation services, it is also important for businesses and organizations to prioritize language diversity in their hiring practices. By hiring multilingual staff, businesses can better serve the needs of their diverse customer base and foster a more inclusive work environment.

Another important touch point to consider regarding language diversity is your business or organization’s phone systems and IVRs (Interactive Voice Response systems). By offering multiple language options on these systems, businesses can make it easier for callers to navigate and access the services they need.

For example, a business with an IVR system that provides upfront language preference options ensures callers are able to access the information and assistance they need in their own language. This not only improves the customer experience but also increases customer satisfaction and loyalty.

The availability of different languages on business phone systems and IVRs is an important aspect of effective communication and customer service. By offering multiple language options, businesses and organizations can better serve the needs of their diverse customer base and foster a more inclusive and accessible environment.

Overall, the diversity of languages spoken in New York City is both a strength and an opportunity. By recognizing and addressing this diversity, businesses and organizations can better serve the needs of all their clients and customers and contribute to the city’s vibrant and inclusive culture.

One More Thought…

Check out this press conference excerpt of the Mayor discussing the need for all hospitals to offer multilingual brochures and communications for patients. NYC Health + Hospitals offers their callers 9 distinct language preference options on their phone system’s IVR prompts.

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music presentations voice over

Taking Your Presentations To The Next Level With Audio and Voice

Our world has become increasingly more digitized and with that has come a greater focus on the visual. Whether on social media (Instagram) or home entertainment (TV’s with OLED and 4K technology)–we are used to being visually stimulated. Now your average company presentation, with its tired PowerPoint slides and 1980’s clip art just won’t cut it anymore.