Though the virtual tour has been around for a long time, many individuals and businesses have not yet incorporated audio into their presentations. I have seen many virtual tours where you are given a full 360 panaromic view of a brightly colored living room or kitchen – with no voice over to serve as a guide. What could be an informative sales pitch turns into a virtual tour of a silent, almost haunted, house.
Have you ever wondered why movies and TV shows look so different from videos you shoot yourself? Back in the day the reason would be that they were shot on 2 totally different formats. While your personal videos were shot on VHS video tapes, movies and your favorite TV programs were shot on film. Film holds a much wider range on the color spectrum than video. It can also be altered and tinkered with in the developing process.
Recently I attended a conference that had the usual fare of keynote speakers, break-out sessions, lectures and PowerPoint presentations. One of the presenters, in addition to providing a live, spoken commentary for his PowerPoint visuals, included a pre-recorded narrative (also in his voice) that accompanied each slide. The experience caused me to question – Why do people record their own narrations?
There are many different kinds of online marketing videos. In some, you’ll use actors to show a creative concept. In others, you might use a voice over talent to explain a concept. In additional videos, you might even feature your own staff and management. Each of these video types has its pros and cons, but when you’re using “regular’ people – instead of actors (or voice actors!) – there are some additional considerations to ensure you have a great final product.