Categories
video

Promote Your Company Using Web Video Production

Do you want your business to reach a wider audience? Have you hit a plateau in growth and need to amp up your website to gain more traffic and clients? If you’re not using video you might be missing out. 

Categories
video

Use Video Content to Promote Your Business

A famous quote states, “There is no greater agony than bearing an untold story inside you.” This is true of people in general and entrepreneurs specifically as well as the businesses they run. For our purposes,though,  we might want to add that the story being told should be done so in as compelling a way as possible.

Categories
marketing tips video

Video: 4 Ways You Can Gain Momentum with Inbound Marketing

Content marketing is gaining momentum everyday. The challenge with content marketing is creating content that is interesting and relevant. Well here are some tips to not only increase traffic to your website but to increase leads. Leads can easily be converted into buyers if you are targeting the correct market. The average person learns and interprets information through visuals. Visual learners make up 65% of all learners. Below demonstrates the high demand for visual content to keep attention. 

Categories
marketing tips video

3 Ways To Use Video To Boost Staff Engagement

3WAYSFINAL resized 600

Since YouTube celebrities took the Internet by storm, small businesses and corporations alike have adopted video production to connect with their audience in creative and imaginative ways. From Twitter contests to Heineken’s cavalier “drop everything and travel” departure roulette, from GoDaddy.com’s “find out what happens next” to Reddit’s live celebrity Q+A sessions, audiences have never been more engaged.

And it’s not just the consumer who is having all the fun: video production is being used to bring company staff closer together. Here are three ways you can use video production to boost your own staff engagement:

Categories
customer experience marketing video

Does Video Quality Affect Video Shareability?

Quality Before & After Puppy3 copy

Categories
tips video website

4 Killer Examples of Website Audio Done Right

4 examples of website audio done rightWebsite audio has gotten a bad rap. Many people think sound has no place on the internet, that web browsing should be a silent experience.

Categories
marketing resources video

3 Kinds of Online Videos That Will Help Your Marketing

3 types of vide that will help your marketing 167222450When you’re creating marketing videos to share online, there are several types of content that you should consider. Different types of videos should be used for different purposes and target markets. Here are three types of video content and how to use them to most effectively market your business:

Categories
social media video

The Instagram vs Vine Video-Off: Who Will Win?

What’s the lastest social media news? Instagram Video. Facebook announced the new service yesterday, and now, Vine has a strong competitor to worry about. While Vine has 13 million users, Instagram boasts 130 million users. Since Instagram Videos and photos can both be shot in the same app, many are predicting that most users will choose to make short videos on the same app that they can take and edit pictures with, rather than having to go to a separate one just to make a short video.

Categories
branding marketing video

Lessons from 4 Big Brands for Your Online Marketing Videos

Lessons from big brands for your marketing videos - speech bubblesOne of the fastest-growing online marketing strategies brands are employing is creating highly-sharable videos. These videos not only highlight products or services, they also entertain, inform, and capture their audiences. Here are four companies – Facebook, Red Bull, Microsoft and Starbucks – that caught my attention with their video marketing, and the lessons their videos can teach you and your brand.

Categories
video virtual tour

Why Should I Color Correct My Online Marketing Videos?

Have you ever wondered why movies and TV shows look so different from videos you shoot yourself? Back in the day the reason would be that they were shot on 2 totally different formats. While your personal videos were shot on VHS video tapes, movies and your favorite TV programs were shot on film. Film holds a much wider range on the color spectrum than video. It can also be altered and tinkered with in the developing process.