Narration can add immense value to any eLearning experience. Not only does adding high quality voiceover add versatility to the existing footage, but also allows it to be utilized for a broader range of audiences successfully. Speech can affect the most primal aspects of learning to improve retention, focus, and comprehension. Let’s take a more in-depth look at the role well-designed narration can play in an eLearning experience.
Small and Medium Sized Businesses (SMBs) are always searching for ways to improve conversions. In the past, it was sufficient to be skilled in the art of communicating with customers and prospects about their problems, and offering solutions to those problems. Back then, it was just a matter of getting in front of as many people as possible – a numbers game. But that’s not enough anymore.
You flip the light on, the room is clean, and the air is crisp, there are no unwanted surprises; only features and amenities that go above your expectations. You feel at home. You settle down, open the door to the balcony, and pour a drink. Your only worry is what great dining option to try first, and how you can’t wait to come back with family and friends. Connecting with guests and ensuring that they know exactly what your resort or hotel has to offer requires a robust marketing strategy, including professional videos containing pertinent video content, easy to navigate websites, with accurate and trust-worthy testimonials and reviews.
Your hospital should implement the use of video as a part of your social media marketing strategy to capitalize on the massive opportunity to engage online visitors and drive new traffic to your website. However, there are specific things you want to think about.
Video marketing offers amazing engagement to marketers. There are a multitude of marketing and visual platforms that get high engagement on social networks and throughout the web. But as a hospital, it can be tricky to understand how to best utilize video to market your operations. We will discuss 3 ways you can market your hospital:
One of the most difficult parts of the hospital experience is waiting. You want the patients and their families to know that they will receive responsible, compassionate care. But there is so little time to sit and patiently explain critical decisions and procedures to every single patient and family. They see professionals hurry about, but they may not realize that these individuals are focused on important tasks. The patient and their family sit, confused, worried and sometimes even angry.
Many healthcare facilities show at least some video content. Often, it provides information about the facility, gives overviews of various health conditions, or gives tips on how to stay healthy. However, thats not all that video services for healthcare can do for doctors, patients, and healthcare establishments.
Many hospitals and clinics believe that their patients don’t care about much aside from the doctor and staff they interact with, but this isn’t an accurate perception. In reality, patients choose a healthcare facility the same way they choose to shop at a typical retail store. The overall impression of the establishment, the experience of waiting for service, and how well they understand the processes they go through, all play a part in whether they will come in and whether they will return. Therefore, it’s a good idea for healthcare operations to think of the entire customer experience rather than to focus solely on what happens inside of the examination room.
Some hospitals have begun using video and digital signs as ways to educate and inform patients and their families. In October of 2014, Region Hovedstaden, the regional healthcare authority of Copenhagen, Denmark, began the process of installing 500 digital screens in 20 different medical facilities. The screens will be installed in waiting areas in the facilities and will offer educational and informational health-care related content.