Categories
scriptwriting video voice over

Why You Shouldn’t Record Your Own Corporate Video Narrations 

Original Article “How Not To Narrate: Why You Shouldn’t Do Your Own Virtual Tour Narration” by Neil Fishman, published April 24, 2013 

Corporate videos serve as pivotal tools for businesses to convey their messages effectively. However, amidst the myriad tasks involved in video production, the temptation to self-record narrations may arise. But beware: this DIY approach could sabotage your video’s impact. 

The Temptation of DIY Narration 

Businesses may consider self-recording narrations due to various factors: 

  1. Cost Considerations: Outsourcing professional services might seem costly, leading some to believe that a DIY approach is more economical. However, the true cost lies in the potential damage to your brand’s image and message clarity. 
  1. Perceived Accessibility: With readily available recording devices, many assume narrating their own videos is a straightforward task. Yet, the complexities of audio production, including noise reduction and voice editing, are often overlooked. 
  1. Time Constraints: In the hustle and bustle of business operations, dedicating time to sourcing professional voice talent may seem impractical. However, investing in quality narration can ultimately save time by ensuring a polished final product. 

The Pitfalls of DIY Voiceover Work 

Opting for self-recording poses several risks: 

  • Inferior Audio Quality: Amateur recordings often suffer from background noise, uneven volume levels, and lack of clarity, diminishing the video’s professional appeal. 
  • Limited Expertise: Professionals possess the skills and equipment necessary to deliver seamless narrations. DIY attempts may result in awkward pauses, mispronunciations, and monotony, detracting from the video’s effectiveness. 
  • Brand Image Impact: Subpar narration reflects poorly on your brand’s professionalism and attention to detail. In contrast, professional voiceovers enhance credibility and engagement, fostering a positive viewer experience. 

The Impact of Professional Narration 

By entrusting narration to experienced professionals, businesses can elevate their corporate videos in several ways: 

  • Enhanced Engagement: Clear, captivating narration captures viewers’ attention and conveys information effectively, fostering engagement and message retention. 
  • Improved Brand Perception: Professional voiceovers instill confidence in your brand and convey a sense of authority and expertise, enhancing your reputation in the eyes of customers and stakeholders. 
  • Increased Conversion Rates: Compelling narration can drive action, prompting viewers to take desired steps such as visiting your website, making a purchase, or contacting your business. 

Conclusion 

While the allure of DIY narration may seem enticing, the risks far outweigh the benefits. By investing in professional voiceovers, businesses can enhance the quality, impact, and effectiveness of their corporate videos, ultimately achieving greater success in their marketing endeavors. 

Key Takeaways: 

  1. Cost vs. Value: While self-recording narrations may seem cost-effective initially, the potential damage to your brand’s image and message clarity outweighs the perceived savings. Investing in professional voiceovers ensures a polished final product that reflects positively on your brand. 
  1. Complexity of Audio Production: Despite the availability of recording devices, the intricacies of audio production, including noise reduction and voice editing, are often underestimated. Professional voice talents possess the expertise and equipment necessary to deliver seamless narrations, ensuring superior audio quality. 
  1. Brand Image Impact: Subpar narration reflects poorly on your brand’s professionalism and attention to detail. In contrast, professional voiceovers enhance credibility and engagement, contributing to a positive viewer experience and bolstering brand perception. 
  1. Engagement and Conversion: Clear, captivating narration enhances viewer engagement and message retention, ultimately driving action and increasing conversion rates. Professional voiceovers convey a sense of authority and expertise, inspiring confidence in your brand and prompting viewers to take desired steps, such as visiting your website or making a purchase. 

In conclusion, while the allure of DIY narration may be tempting, businesses stand to benefit significantly from investing in professional voiceovers for their corporate videos. By prioritizing quality and professionalism, businesses can elevate their videos’ impact, effectiveness, and success in their marketing endeavors. 

FAQs: 

Q1: Is it really necessary to invest in professional voiceovers for corporate videos? 

A1: While it may seem cost-effective to self-record narrations, professional voiceovers offer numerous benefits. They ensure superior audio quality, enhance brand perception, and increase viewer engagement, ultimately contributing to the effectiveness of your corporate videos. 

Q2: Won’t self-recording narrations save time and resources? 

A2: While self-recording may appear to save time and resources initially, it can result in inferior audio quality and detract from the professionalism of your videos. Investing in professional voiceovers may require upfront costs but can ultimately save time by delivering a polished final product without the need for extensive editing or re-recording. 

Q3: How can I find a professional voice talent for my corporate videos

A3: There are various ways to find professional voice talents, including online platforms, voiceover agencies, and recommendations from colleagues or industry contacts. Look for voice talents with experience in corporate narration and a portfolio that aligns with your brand’s tone and style. 

Q4: What factors should I consider when choosing a professional voice talent? 

A4: When selecting a professional voice talent, consider factors such as their vocal tone, accent (or lack thereof), experience in corporate narration, reliability, and professionalism. It’s also essential to listen to samples of their previous work to ensure they align with your brand’s image and messaging. 

Q5: How can I ensure the best results from professional voiceovers? 

A5: To ensure the best results from professional voiceovers, clearly communicate your expectations to your audio marketing provider and provide detailed guidance on tone, pacing, and pronunciation. Collaborate closely with the voice talent liaison throughout the recording process and provide constructive feedback to ensure the final product meets your requirements. 

Q6: Will professional voiceovers really make a difference in viewer engagement and conversion rates? 

A6: Yes, professional voiceovers can significantly impact viewer engagement and conversion rates. Clear, captivating narration enhances message retention and prompts viewers to take desired actions, such as visiting your website, making a purchase, or contacting your business. Investing in professional voiceovers demonstrates a commitment to quality and professionalism, which can positively influence viewer perception and behavior. 

Categories
localization multilingual Translation video voice over

Exploring Language Replacement for Videos: Traditional Dubbing Vs. AI Solutions 

In today’s interconnected world, the need for language replacement services in videos goes beyond mere practicality – it is a vital component in breaking down linguistic barriers and cultivating meaningful cultural connections. Businesses that leverage these services to communicate with a diverse audience in their native languages not only enhance engagement with users but also demonstrate a commitment to inclusivity and diversity.  

In this blog, we’ll delve into the transformative power of language replacement for videos and how it streamlines communication, fostering authentic connections in our multicultural digital landscape. We’ll also objectively evaluate both the traditional dubbing method and AI-powered solution to help you make an informed choice for your specific language replacement video projects. 

What is Language Replacement for Video?  

Language replacement is a solution that adapts video content originally produced in one language into multiple languages, so users don’t have to rely on third-party translators to understand the information being conveyed. By seamlessly replacing the original language audio with new language recordings, businesses can speak to a diverse, multilingual audience directly in their videos. 

Imagine a healthcare organization has created an informative video about a new medical treatment. The original video is in English, but the organization also wants to reach non-English-speaking patients in the communities they serve. By enlisting their audio marketing provider to apply language replacement services to their video, the organization can make the content accessible to a much wider audience than originally intended, ultimately contributing to more informed and empowered patients. 

What is the Process for Applying Language Replacement to Video?  

Until recently, the process of translating and adapting video content into different languages was limited to two prevailing methods: Subtitling, which maintains the audio of the original language and requires the audience to read on-screen subtitles, and Dubbing, which replaces the original language audio with a new language recording. 

For businesses who don’t want to risk losing audience engagement by requiring viewers to read subtitles, dubbing is certainly the preferred method. Yet, to achieve such engagement, the traditional dubbing process of language replacement can require additional time and resources. 

A Third Option: AI-Powered Language Replacement 

Thanks to ongoing advancements in artificial intelligence, a third option is now available: AI-Powered Language Replacement. This innovative approach simplifies the steps involved in the traditional dubbing process, significantly reducing time and cost. While the traditional dubbing method remains the obvious choice for some organizations, those seeking a more streamlined option to circumvent the intricacies of synchronizing multilingual voiceovers with their videos can now explore the advantages of AI-powered language localization services. 

Let’s take a closer look at both the traditional dubbing and AI-powered language replacement methods, highlighting their respective advantages and drawbacks to help you decide which approach is right for your video project. 

The Traditional Dubbing Method  

For those who have a significant budget and a flexible deadline, the traditional dubbing method is a tried-and-true process to achieve accurate, engaging language replacement in your videos. First, we’ll take a look at the steps involved and then, the pros and cons of this method: 

  1. Pre-Production Planning: Since synchronization comes into play during video-narration recordings, there are several factors you’ll need to consider before your video’s spoken content is translated and recorded in a new language. Does your video have an on-screen narrator(s)? Will you require Off-Screen Narration, UN-/News-Style Dubbing, or Lip-Synch Dubbing? How closely should the new language recording match the pacing of the original language? Whether your dubbing project seems relatively simply or highly complex, speak with your audio marketing provider to discuss how you envision the final product of your language replacement video, so they can help you realize that vision.  
  2. Translation: An experienced, professional human translator is enlisted to accurately translate the video’s original language transcript into a new language(s). 
  3. Recording: After the translation has been finalized, a professional voice talent will record the translated script. The talent must of course be fluent in the language (s)he’s recording but also experienced in recording video narrations. Since synchronization is involved, the talent must follow specific instructions to avoid potential problems later when the recording is mixed into the video. In general, the new language should be recorded with accurate timing and rhythm to match the pacing of the original language as closely as possible.  
  4. Post-Recording Production: After recording, the voice track undergoes editing by experienced audio producers who equalize the audio levels, manually insert the new recording into the video, and fine-tune synchronization. 

Pros:

  1. High-Quality Translations: Experienced human translators ensure accurate translations, which can be reviewed and perfected prior to recording. 
  2. Engaging Voice Talent Recordings: Fluent, professional voiceover talents deliver captivating and authentic audio for your video. 
  3. Tailored Synchronization: Skilled audio producers provide hands-on editing to ensure the timing and rhythm of the new recording matches the video’s original audio for an engaging experience. 

Cons:

  1. Expense: Traditional dubbing can be costly due to translation, recording, and post-production expenses. 
  2. Time: With multiple steps required, the process can be laborious and may lead to delays with the final product. Translator and voice talent availability will factor into the timeline. And, depending on the level of synchronization required for your project, the replacement language could take significantly longer to record than the original. Out-of-sync scenes will need to be massaged in the post-production phase, which can be a tedious process. 

AI: The Latest in Language Replacement  

For those on a tight budget and hard deadline, the traditional dubbing method simply may not be a viable option. Thanks to the refinement of AI-powered language localization services, businesses can now consider a more streamlined approach. 

AI technology is no doubt a topic of debate, with valid arguments both for and against its use. While AI technology may not replicate the finesse of the human touch, it does offer cost-efficiency for businesses that cannot afford traditional dubbing services. Depending on several factors, including the length and complexity of the video, the specific languages involved, the quality and expertise of the human translators and voice actors, and the level of customization required, AI dubbing can be 50% to 70% more cost-effective compared to traditional dubbing – or, in some cases, even greater. 

Time is often of the essence when it comes to producing video content. Although not always, traditional dubbing methods can cause delays. With AI technology performing the heavy lifting, the translation, recording, synchronization, and post-production editing steps of the traditional dubbing process are executed with ease in a fraction of the time. Through AI-powered language replacement, videos are seamlessly resynchronized, while preserving the original content, including music, transitions, and timing intervals.  

While the AI method may sound like a no-brainer, it’s not without its drawbacks. Consider the pros and cons: 

Pros:

  1. Cost-Efficiency: AI solutions are budget-friendly, making language replacement accessible to a broader range of businesses. This affordability allows these businesses to expand their reach with language replacement and connect with a broader audience when they otherwise wouldn’t have been able to. 
  2. Expedited Turnaround: AI-powered language replacement services reduce the time it takes to produce the final product compared to traditional dubbing methods. AI-powered language localization can help businesses meet their strict deadlines, making it a viable option for those who require a quick turnaround without largely compromising on quality. 
  3. Availability of Voices/Languages: Depending on what AI technology you enlist for your language replacement project, you will likely have more voice options to choose from than you actually require – with extensive variations in age, gender, vocal tone, etc. And the technology will likely offer any language you could ever need for your localization projects.  

Cons:

  1. Voice Authenticity: Although the quality of AI voices is always evolving, they still may not sound as natural or “real” as professional human voice talents, potentially impacting the authenticity of the audio content. The rendering of an AI voice may need to be fine-tuned several times until it sounds as genuine as possible. 
  2. Translation Quality: While the accuracy of AI-generated translations has improved over time, AI is not advanced enough to completely match the precision of experienced human translators. Prior to recording an AI-generated translation, having a person fluent in the language review the script for accuracy is highly recommended.

Unlocking the Potential of Multilingual Video Content  

In an increasingly globalized world, the ability to adapt video content to different languages is essential. Whether you’re considering the traditional dubbing method or AI-powered language replacement for your videos, these services will allow you to reach a wider audience, foster inclusivity, and engage your viewers in their native languages.  

Ultimately, the choice between these methods should align with your budget, timeline, and the level of authenticity you desire for your language replacement project.  

Still unsure which method is right for you? Consult with your audio marketing provider, who will steer you toward the best approach based on your specific requirements. 

Key Takeaways 

Language Replacement for Video: This vital solution adapts video content from one language into multiple languages, making your message accessible to a broader audience. It’s an essential tool for breaking linguistic barriers, fostering inclusivity, and educating and empowering your audience on a larger scale than originally intended. 

Process Options: Traditional dubbing and AI-powered solutions are the two primary methods for replacing the language of your video’s audio content. 

Traditional Dubbing: Offers high-quality translations and engaging recordings by experienced professionals but could be a costly and time-consuming process depending on the scope of your project. 

AI-Powered Language Replacement: Provides cost-efficiency and expedited turnaround but may present authenticity and translation quality concerns. 

Choosing the Right Method: Your decision depends on budget, timeline, and authenticity requirements, as well as the scope of your project. 

Consult the Experts: Consult with your audio marketing provider for guidance tailored to your project’s needs. 

FAQ 

Q1: Why is language replacement for video important? 

A1: Language replacement for video enhances accessibility, promotes inclusivity, facilitates global reach, educates/empowers your audience, supports multilingual communication, and contributes to business growth in our diverse, interconnected world. 

Q2: What are the advantages of replacing the audio content of your video with a new language as opposed to subtitling? 

A2: Replacing the audio content of your video with a new language offers several advantages over subtitling, as it enhances engagement by providing a more immersive experience, improves accessibility for those with visual impairments or limited reading skills, fosters a deeper cultural connection with viewers, offers the convenience of passive consumption, and widens your audience reach by catering to a broader, global audience, including those who may not be proficient in the video’s original language. 

Q3: What replacement languages should I consider for my videos? 

A3: The choice of replacement languages for your videos should align with your target audience and business objectives. Identify the primary languages spoken by your target audience. If you’re unsure, gather feedback from your audience to understand their language preferences and use this data to prioritize languages spoken by a significant portion of your viewers. If your videos have a global reach, consider the most widely spoken languages worldwide, such as English, Spanish, Chinese, and Hindi. Choose languages that resonate with the cultural context of your content to enhance cultural connection. And, if you’re entering new markets, select languages that support your expansion goals.  

Q4: Which language replacement method is best: the Traditional Dubbing approach or the AI-Powered approach? 

A4: Both methods have their advantages and drawbacks. Traditional dubbing offers high-quality translations and authentic voice talent recordings but can be cost-prohibitive and time-consuming for some businesses. On the other hand, AI-powered approaches are cost-efficient, offer quicker turnaround, and provide more voice and language options. However, they may lack translation precision and voice authenticity, which may need to be fine-tuned before the final product is ready. 

Q5: How should I choose between Traditional Dubbing and AI-Powered language replacement for my project? 

A5: The choice should align with your budget, timeline, and the level of authenticity you desire for your language replacement project. Consulting with your audio marketing provider, who is experienced in both methods, can help you make an informed decision based on your specific requirements. 

Categories
script samples tips video

Enhancing Video Communication Accessibility for the Visually Impaired 

In today’s digital age, where visuals and videos play a significant role in marketing and advertising, it’s essential to consider the diverse needs of your audience. While many brands focus on creating visually appealing content, they often overlook a crucial aspect – making their communications accessible to everyone, including individuals with disabilities. In this blog, we’ll shed light on the importance of making your communications more accessible for visually impaired audiences and provide insights for brands and marketers on how to improve their video messaging and advertising for this community. 

The Current Scenario 

Imagine watching a video advertisement without any context or description. Would you be inclined to buy a product if you couldn’t even understand what the ad was about? This is a challenge that millions of people with vision impairments face every day. According to a recent study by Extreme Reach, an advertising research company, only one percent of all video advertising includes audio descriptions, making it challenging for people with vision impairments to comprehend the content. 

This raises a poignant question: Even with pleasant, engaging music playing throughout, if a video advertisement doesn’t clearly identify what the product, service, or brand is, how will blind and visually impaired audience members know whether it’s something they’re interested in? 

Studies show that many people with sight loss are unable to understand the information intended for them in advertisements. And many need to rely on sighted companions to help them understand that information. 

The Market Potential 

Brands and marketers have a significant opportunity to tap into a vast and often overlooked market segment – the millions of consumers with vision loss worldwide. These consumers are eager to engage with products and services, but they face barriers when advertisements lack accessibility features. 

Understanding the Importance of Accessibility 

Inclusivity and Social Responsibility: 

Creating accessible content isn’t just about complying with legal requirements; it’s about fostering inclusivity and demonstrating social responsibility. By ensuring that your communications are accessible to all, you send a powerful message that your brand is committed to serving diverse communities. 

Tapping into a Lucrative Market: 

People with disabilities have substantial purchasing power, and they are more likely to support businesses that prioritize accessibility. By making your communications accessible, you open the doors to a potentially loyal customer base. 

Enhanced Reputation: 

An accessible and inclusive approach can enhance your brand’s reputation. Positive word-of-mouth from the disability community can lead to increased brand loyalty and recognition. 

Legal Compliance: 

In many regions, there are legal requirements to make digital content accessible. Failing to comply with accessibility regulations can lead to legal consequences and damage your brand’s image. 

Practical Steps for Brands and Marketers to Improve Communications for Visually Impaired Consumers: 

Consult with Accessibility Experts: 

Consider working with accessibility experts or consultants, such as your audio marketing provider, who can audit your content and provide guidance on making it more inclusive for visually impaired audiences. 

Prioritize User Experience: 

Design your video communications with user experience in mind. This includes clear and consistent navigation, logical content order, and a focus on simplicity and clarity, so that your communications are accessible for all users. 

Include Audio Descriptions: 

Partnering with your audio marketing provider to add audio descriptions to your videos is a simple yet effective way to make your content accessible to the visually impaired. Audio descriptions provide beneficial context by narrating visual elements, actions, and expressions in your videos, helping individuals with vision impairments better understand the content. 

Implement Alt Text for Images: 

Alt text (alternative text) should be used for all images and graphics in your visual communications. Alt text provides a brief description of the image, allowing screen readers to effectively convey the information to blind users. Your alt text should be concise but also as descriptive as possible to optimize communication for visually impaired users. 

Caption Your Videos: 

Ensure that your videos have accurate captions. These captions should not only include spoken dialogue but also describe relevant audio cues and sound effects. This will allow screen readers to convey information quickly and accurately to visually impaired audience members. 

Leverage Screen Reader Compatibility: 

Ensure that your website and video platform is compatible with screen reader software. Test your content with popular screen readers to confirm accessibility. 

Test with Real Users: 

Include visually impaired users in your testing process to receive feedback and make necessary adjustments. They can provide valuable insights into the accessibility of your content. 

Regularly Audit Your Content: 

Periodically review and audit your visual and video content for accessibility issues. As technology and standards evolve, it’s essential to keep your content up to date. 

Promote Accessibility Awareness: 

Educate your audience about the accessibility features you offer. Make it clear that your brand values inclusivity. 

Seek Feedback and Improvement: 

Actively seek feedback from your visually impaired audience. Use their input to make continuous improvements to your accessibility efforts. 

In Summary 

Incorporating accessibility into your video communications isn’t just a checkbox on a compliance list – it’s a genuine commitment to inclusivity and a smart business strategy. By making your content accessible to everyone, including individuals with vision impairments, you can tap into a substantial market, enhance your brand’s reputation, and demonstrate your dedication to social responsibility. In a world where diversity and inclusion are increasingly valued, ensuring accessibility is not just a choice; it’s a necessity for brands and marketers aiming to reach all audiences. 

A Final Word 

For an excellent example of an organization dedicated to accessibility, check out this video from The Chicago Lighthouse – a world-renowned social service organization serving the blind, visually impaired, disabled, and Veteran communities with comprehensive vision care and support services. And to learn more about this organization, visit their website: ChicagoLighthouse.org

Key Takeaways: 

Inclusive Communication is Crucial: In the digital age, creating visually appealing content is important, but ensuring accessibility for all, including the visually impaired, is equally essential. Neglecting accessibility hinders the ability of millions to engage with your content. 

Untapped Market Potential: Brands and marketers have a vast, often overlooked market segment in the visually impaired community. Making content accessible opens the door to a potential loyal customer base. 

Inclusivity and Social Responsibility: Accessibility isn’t just a legal requirement; it’s about inclusivity and social responsibility. It sends a strong message that your brand values diverse communities, positively impacting your reputation. 

Legal Compliance: Complying with accessibility regulations is essential, as non-compliance can lead to legal consequences and harm your brand’s image. 

Practical Steps for Improvement: Brands can take practical steps to improve accessibility, including consulting with experts, prioritizing user experience, adding audio descriptions, implementing alt text for images, captioning videos, ensuring screen reader compatibility, involving visually impaired users in testing, and regularly auditing content. 

Promote Accessibility Awareness: Educate your audience about the accessibility features you offer and actively seek feedback from visually impaired users to make continuous improvements. 

Business Strategy for Inclusivity: Incorporating accessibility into your communications is both a commitment to inclusivity and a smart business strategy. It can help you tap into new markets, enhance your brand reputation, and show your dedication to social responsibility. 

A Necessity, Not an Option: In a world where diversity and inclusion are increasingly valued, ensuring accessibility is not just a choice; it’s a necessity for brands and marketers aiming to reach all audiences. 

FAQs:

Q: Why is video communication accessibility for the visually impaired important? 

A: Video communication accessibility is crucial to ensure that everyone, including individuals with vision impairments, can access and understand your content. It promotes inclusivity, taps into an underserved market, enhances your brand’s reputation, and ensures legal compliance. 

Q: What challenges do visually impaired individuals face when accessing video content? 

A: Visually impaired individuals often face challenges in comprehending video content that lacks audio descriptions, captions, and alternative text for images. Without these elements, they may struggle to understand the visual and auditory aspects of videos. 

Q: What is the market potential for brands to cater to visually impaired consumers? 

A: Brands have a significant opportunity to engage with the millions of visually impaired consumers worldwide. These consumers are eager to access products and services but often face barriers when advertisements lack accessibility features. 

Q: How can brands enhance their reputation through accessibility efforts? 

A: Brands that prioritize accessibility send a powerful message of inclusivity and social responsibility. Positive word-of-mouth from the disability community can lead to increased brand loyalty and recognition, which ultimately enhances their reputation. 

Q: What are the practical steps brands can take to improve video communication accessibility? 

A: Brands can consult with accessibility experts, prioritize user experience, include audio descriptions, implement alt text for images, add accurate captions to videos, ensure screen reader compatibility, test with visually impaired users, and regularly audit their content for accessibility issues. 

Q: Why is it important to educate the audience about accessibility features? 

A: Educating your audience about the accessibility features you offer demonstrates your commitment to inclusivity. It helps users understand that your brand values all customers and is actively working to make content accessible to a diverse audience. 

Q: Is accessibility merely a compliance necessity, or does it offer strategic benefits for businesses? 

A: Accessibility serves dual roles. While it addresses compliance requirements, it also presents a strategic opportunity for businesses. Embracing accessibility can attract a devoted customer base, bolster brand reputation, and demonstrate a commitment to social responsibility, all of which have significant business advantages. 

Q: What proactive steps can brands take to gather valuable feedback and enhance their accessibility efforts? 

A: To drive continuous improvement in accessibility, brands should engage directly with visually impaired audience members. Actively soliciting feedback, listening to their insights, and promptly making necessary adjustments are essential actions. This ongoing process is crucial for refining accessibility features and ensuring that they truly meet the needs of the visually impaired community. 

Q: What can visually impaired individuals do to advocate for improved accessibility in video content? 

A: Visually impaired individuals can actively engage with brands and organizations to highlight the importance of accessibility. They can offer feedback, share their experiences, and promote awareness of the need for inclusive video communication. 

Categories
e-learning tips video

Narration in Video and eLearning

Narration can add immense value to any eLearning experience. Not only does adding high quality voiceover add versatility to the existing footage, but also allows it to be utilized for a broader range of audiences successfully. Speech can affect the most primal aspects of learning to improve retention, focus, and comprehension. Let’s take a more in-depth look at the role well-designed narration can play in an eLearning experience.

Categories
message on hold tips video

Evergreen Audio: Recycle Your Message on Hold Audio for Video

Having to create professional recordings for your business can be time consuming and expensive. Typically, these scripts are used once in a Message On Hold and never heard again, but why not recycle the script content and reuse it on other mediums? Why not find multiple ways to use them? Discovering how audio scripts can be recycled takes only a little imagination and creativity. Let us provide you with a simple springboard for your consideration.

Categories
video

Video, Social Selling, and SMB’s

Small and Medium Sized Businesses (SMBs) are always searching for ways to improve conversions. In the past, it was sufficient to be skilled in the art of communicating with customers and prospects about their problems, and offering solutions to those problems. Back then, it was just a matter of getting in front of as many people as possible – a numbers game. But that’s not enough anymore.

Categories
video

Need a Robust Hotel Marketing Strategy? Create Quality Video Content

ThinkstockPhotos-507214211

You flip the light on, the room is clean, and the air is crisp, there are no unwanted surprises; only features and amenities that go above your expectations. You feel at home. You settle down, open the door to the balcony, and pour a drink. Your only worry is what great dining option to try first, and how you can’t wait to come back with family and friends. Connecting with guests and ensuring that they know exactly what your resort or hotel has to offer requires a robust marketing strategy, including professional videos containing pertinent video content, easy to navigate websites, with accurate and trust-worthy testimonials and reviews.

Categories
video

Hospitals Targeting Their Audience Using Video

Your hospital should implement the use of video as a part of your social media marketing strategy to capitalize on the massive opportunity to engage online visitors and drive new traffic to your website. However, there are specific things you want to think about.

Categories
healthcare marketing video

3 Ways Your Hospital Will Win with Video Marketing

Video marketing offers amazing engagement to marketers. There are a multitude of marketing and visual platforms that get high engagement on social networks and throughout the web. But as a hospital, it can be tricky to understand how to best utilize video to market your operations. We will discuss 3 ways you can market your hospital:   

HowToWinWithVideoMarkeitng_Blog

Categories
healthcare tips video

Connecting with Patients: Hospitals Using Video

One of the most difficult parts of the hospital experience is waiting.  You want the patients and their families to know that they will receive responsible, compassionate care.  But there is so little time to sit and patiently explain critical decisions and procedures to every single patient and family. They see professionals hurry about, but they may not realize that these individuals are focused on important tasks. The patient and their family sit, confused, worried and sometimes even angry.