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Part Two- Are Entertaining Videos Worth the Investment?

A previous post from Holdcom discussed the value of entertaining videos in a world where John Travolta is better known for his role in Scientology than his role in Saturday Night Fever.  If you didn’t get the chance to read it, you can check out the full article here.  Video_Marketing-110438-edited

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ACD: The Valuable Tool Your Company Isn’t Using

An Automatic Call Distributor (ACD) can be a very valuable tool for a company. What it does is fairly self-explanatory: it distributes calls automatically, letting your customer service team focus on serving customers instead of having to spend time directing calls. ACDs have a large number of additional benefits beyond saving time, however.

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Are Entertaining Videos Worth the Investment?

Any business owner who remembers John Travolta dancing in a white suit instead of stumping for Scientology knows that videos and social media are not the only way to grow a business. So I’ve had to accept that the world, and the business world, has changed, and that we needed to do more than direct mail campaigns and trade shows to increase revenues. And we did. At my company, we do regular email marketing, keep our website current and cutting edge, and write our daily/weekly blogs. Some might argue it’s an economical tradeoff for brand awareness, promoting business and generating leads. But what about producing entertaining, ambitious videos, that aren’t even necessarily trying to sell? All that time, resources, and money, just to say “Hey world, we’re here. Look at us!” It’s a tough pill to swallow for the CFO, even if I do consider myself the progressive partner. Where’s the return? Where’s the ROI? That’s what I hear… outside… and inside my head.

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How To Get Quality Customer Feedback

Customer loyalty is important for any business. The best way to improve loyalty is to understand and improve the customer experience. This is especially true in the hospitality industry because customer experience is the product. Customer feedback is a vital key in evaluating their experience and improving upon it. Here are some tips to help you get quality feedback.

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Hotels Using Social Media: Managing Negative Reviews

One of the biggest concerns of hotels using social media is the dreaded negative review. No one likes to get one but the fact is, they are part of the industry and while you hope to minimize them, they will happen at some point. 

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The Guest Experience Is In the Details

“Rome wasn’t built in a day” and neither is the perfect guest experience. While it is crucial to have, customer relations and great experiences are built and nurtured over time with the right skill-set and dedication. This post will discuss three easy ways to ensure the guest experience you provide is top-notch

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Hotels Using Social Media Are A Dream Come True

With the influx of social media into every day society, it has become common practice to begin to dream about your next vacation long before you start to actually make any actual plans.  

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Is Guest Experience a Priority at Your Hotel?

People are constantly traveling for businesses and for pleasure looking for great value for the money they are paying. There is high competition for new customers, especially in the hotel industry. People are no longer getting in their vehicles to just drive, hoping to find a hotel that looks nice, clean, and safe. 

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Hospitality – More Than Just a Word to Hotels

First and foremost goal of any hotel, hospitality is the difference between the people staying at a hotel being guests and being customers.  

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Hotels Using Social Media Definitely

The hotel industry is huge, and whether they are hosting tourists or people visiting a city on a business trip they want to make sure that people know what they have to offer is the very best. Every hotel should build social media profiles so that visitors who have stayed with them have a place to connect and spread the word of how their experience went during their stay.