Audio marketing scripts are used by many companies in today’s business world. Hold times that are often filled with “dead air” or music can be used more effectively to convey messages to your customers. Here are five script tips for how to use Message On Hold, instead of playing boring elevator music.
Although automated phone greetings are often the first interactions customers have with your company, many small business owners don’t take necessary steps to make sure they are making the correct first impression. Deciding what options to present and composing a concise and understandable greeting are difficult for many people. Thus selecting the right auto attendant/IVR to sound like a bigger company is a crucial step in presenting your business to the public. Here are suggestions on how you can set up your IVR to best meet customer needs.
As a business owner, you are likely interested in providing superior quality at every customer touch point for your business. One of the first things a customer may encounter is your telephony technology, be it IVR, voice prompts, or an Auto Attendant. What can you do to ensure that your company shines with this type of technology?
Writing a marketing audio script can get frustrating without an outline and an understanding of what an effective audio script should be. I know, I know, you’ll just Google it, right? It is important to remember that you are writing something that is meant to be heard.
When you’re writing an audio script for your phone system, as opposed to a piece written for print (online or off), the right script makes all the difference. There are two questions you should consider before beginning a new project: