To meet your restaurant goals, you need to be able to position your facility to the appropriate market. A huge part of marketing has traditionally been “generational marketing” which still holds true to today. There are four current generations that are of the buying age: Traditionalists, Baby Boomers, Gen X, and Millennials. To be able to properly position your business… you need to identify which generation(s) align best with your value proposition. In part one of this blog series we are going to identify the generations and what each generation finds important in a restaurant.
In Part 1 of Marketing Your Restaurant to Different Generations, you learned what each generation valued in a restaurant. If you didn’t get a chance to read Part One you can check it out here. Now that we know what sets each generation apart, how can your restaurant market to each generation to increase sales!
You sit down at a restaurant and what’s the first thing you do? You take a look at the menu. A restaurant menu is not just a simple piece of paper, it’s much more than that. Your menu design should reflect your brand, what your restaurant stands for and pull the guest in. A lot of psychology and thought goes on behind the scenes that can make your menu stand out. Read on to find out tips you can utilize in your menu design to make your restaurant more profitable.
Though Christmas has passed, important holidays are just around the corner. Mother’s Day and Valentine’s Day will be here before you know it. Is your business preparing? Most businesses can find themselves overbooked during Mother’s Day and Valentine’s Day. If only they could be this busy – everyday. What can you do to turn these one-time clients into regulars? Here is a list of promotional and marketing ideas to encourage clients to come back.
A brand voice is a consistent style, message, and theme throughout all marketing which makes a company stand out against the competition. The voice will define and create a tone for the entire restaurant. It should be echoed in your social media, menu, website, app, printed marketing materials, emails, loyalty program, and any type of communication you have. The more unified your brand, the more your followers and audience will remember you. Here are elements to consider to help you define your brand.