In last week’s blog, we discussed “7 Do’s and Don’t for Message on Hold” programs. Here are five more pieces of advice for designing the most effective “delay message,” adapted from the 2001 ICMI whitepaper by Jean Bave-Kerwin:
In this age of digital manipulation and reproduction, we often get questioned by customers about the source of Holdcom’s voice recordings… human or synthetic? And the answer is… yes, they are most definitely natural, human voices…not artificial reproductions. As a company specializing in voice over recordings for Message on Hold, IVR and multi-media narrations, Holdcom recognizes the value of using real, professional voice talents for all our productions. And, as a business owner, you want your brand to sound genuine and personal… not computer generated.
You sit down at a restaurant and what’s the first thing you do? You take a look at the menu. A restaurant menu is not just a simple piece of paper, it’s much more than that. Your menu design should reflect your brand, what your restaurant stands for and pull the guest in. A lot of psychology and thought goes on behind the scenes that can make your menu stand out. Read on to find out tips you can utilize in your menu design to make your restaurant more profitable.
Healthcare facilities are always busy. Patients coming and going, regularly scheduled treatments, dealing with appointments, and insurance questions. During all the craziness in your office don’t overlook one of the main reasons everybody comes to your office…the doctor! March 30th is National Doctor’s Day. March 30th was chosen because it is the anniversary of the first use of general anesthetic in surgery according to Hallmark. Check out these creative marketing ideas to celebrate National Doctor’s Day at your healthcare facility using video, blogs, podcasts, and Message on Hold.
A brand voice is a consistent style, message, and theme throughout all marketing which makes a company stand out against the competition. The voice will define and create a tone for the entire restaurant. It should be echoed in your social media, menu, website, app, printed marketing materials, emails, loyalty program, and any type of communication you have. The more unified your brand, the more your followers and audience will remember you. Here are elements to consider to help you define your brand.
With the New Year coming, it’s time for changes. For a majority of people changes can involve their: lifestyle, career, or living situations. Now if you’re a business involved in fitness, or wellness you won’t want to miss this opportunity! As a business owner, organizing and creating marketing strategies can be too time consuming. Not only can marketing plans be too time consuming, but your message seems to get lost in the clutter. Check out this list of marketing ideas, and see how you can communicate with your target audience more effectively.
Your company’s IVR is the “first impression” callers get about your business. Recording your voice prompts in house may be a quick and affordable solution, but here’s a few reasons why that decision might not be the right one:
My brother has ten grandkids aged eight and younger and getting them together is funny, heartwarming and exhausting, just as you would expect. It is also a lesson on teaching.
Even when we are teaching children who are a lot older than eight, twenty-eight or sixty-eight.
Because when humans are dealing with new information, and trying to absorb and apply it, we all learn the way kids do.
A bad review by a critic can make or break an actor or chef’s career. With the advent of social media and sites like Yelp, Foursquare, and Angie’s List, anyone with a smart phone and a bad experience can change the way your clients feel about your business. Reviews are popping up in all types of apps and for all types of business. From rating your Uber driver to your visit at the doctor’s office. With the changing technology, a bad office visit isn’t just between the patient and the office, but available to everyone who knows how to use Google. You can be the best physician in the world, but if your office staff isn’t acting appropriately you’re going to lose patients.
Sometimes, despite the best of intentions, knowledge, and effort, there is no simple answer to a problem. Take matching a phone system to a business’s needs. There is no simple answer, because first you need to ask important questions. What features do you need? How many lines do you have? Have many users? What’s your budget?