Many background music solutions for stores are playlist-focused. These same business music services lock you into pre-built playlists (not to mention long-term contracts) that you can’t review or edit before playing in your store. While this “plug and play” method may make the systems easy to use, it also presents many potential issues for businesses using the programming. Instead of playing overhead music that helps boost sales, you end up playing the wrong track at the wrong time and shoppers end up leaving your store before making a purchase.
Getting the right background music for stores isn’t always easy. It can be tricky to ensure you’re playing the right music, for the right shoppers, at the right time and place. And there are a lot of options – Something fast and pop-y, or mellow and jazzy, or hip and indie…the list goes on. But choosing good background music for your store isn’t about what’s popular or even what you like, it’s about your customers. And if you really know your customers, you’ll be able to choose great music for them, keep them in the store longer and shopping more frequently. Here’s how to test if you’re playing the best background music for retail stores:
Music is an undeniably powerful way to change the environment in your venue. By using overhead music in your store, you have an opportunity to boost sales by engaging your customers. Audio is powerful because it can’t be ignored – while customers can overlook imagery, they can’t prevent themselves from hearing what’s going on around them. You can close your eyes, but you can’t turn off your ears.
Many background music solutions for stores are playlist-focused. These same business music services lock you into pre-built playlists (not to mention long-term contracts) that you can’t review or edit before playing in your store. While this “plug and play” method may make the systems easy to use, it also presents many potential issues for businesses using the programming. Instead of playing overhead music that helps boost sales, you end up playing the wrong track at the wrong time and shoppers end up leaving your store before making a purchase.
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Music is an undeniably powerful way to change the environment in your venue. By using overhead music in your store, you have an opportunity to boost sales by engaging your customers. Audio is powerful because it can’t be ignored – while customers can overlook imagery, they can’t prevent themselves from hearing what’s going on around them. You can close your eyes, but you can’t turn off your ears.