Getting the right background music for stores isn’t always easy. It can be tricky to ensure you’re playing the right music, for the right shoppers, at the right time and place. And there are a lot of options – Something fast and pop-y, or mellow and jazzy, or hip and indie…the list goes on. But choosing good background music for your store isn’t about what’s popular or even what you like, it’s about your customers. And if you really know your customers, you’ll be able to choose great music for them, keep them in the store longer and shopping more frequently. Here’s how to test if you’re playing the best background music for retail stores:
I’ve spent some time educating you regarding the risks of using the radio as your Message On Hold program, streaming internet radio like Pandora in your store or facility, and including popular music in your online ads. And in general, I just warn you that it’s illegal and can end up costing you big bucks if (when) you get caught. Music licensing has many layers and variations, and can get pretty complicated. But if you know what to look for, it doesn’t have to be.
Music is an undeniably powerful way to change the environment in your venue. By using overhead music in your store, you have an opportunity to boost sales by engaging your customers. Audio is powerful because it can’t be ignored – while customers can overlook imagery, they can’t prevent themselves from hearing what’s going on around them. You can close your eyes, but you can’t turn off your ears.