Let’s face it, when a company puts you on hold, sometimes it’s annoying.
“We offer the greatest customer service.” “Our business is dedicated to using the latest technology.” “We’re the best.” These are the kind of superlatives that, when not supported by factual evidence and used with on hold messages, can really turn off customers. When creating any kind of on hold communication content, it’s always tempting to use one of these statements. It’s easy to say,”We’re the most dedicated to customer service” or “our company is number one in our industry”…but for your on hold marketing programs, is this the best option?
While you’re ramping up your Internet and social media budget, don’t forget that many of your best customers or would be customers still reach you on the phone. How are you addressing that?
Adding a professional Message On Hold program to your phone system is an easy way to improve the image of your business. It helps you make a great first impression and helps your customers get valuable sales and service information. Here are 6 ways a professional on hold message can help improve your image:
Have you ever searched for #onhold on Twitter? It’s one of my favorite activities… and it’s not because I work for a company that produces on hold messages, it’s because the #onhold content is some of the funniest, silliest Twitter fodder out there. Here are some on hold fails:
While Message On Hold programs are the traditional way to share content with people waiting on hold, but one of Apple’s latest patents is seeking to change the way we interact with our friends – and potentially businesses – on hold.
Are you afraid to “get your hands dirty” and write your own Message On Hold program? Are you wondering where to start when crafting your Message On Hold script? A lot of our clients struggle with writing their Message On Hold program.
Is your Message On Hold program as effective as possible? How do you know? What have you done to ensure your on hold marketing is helping to produce results? If you haven’t run any tests to see if your Message On Hold is working for you, you might be missing out on an opportunity to make your on hold content even better.
As a healthcare provider there is a ton of information to be shared such as: medical innovations, disease prevention, and seasonal tips. A great way to share this content with patients is by utilizing your Message On Hold script and audio recordings. Patients who are on hold are a captive audience and are willing to listen.
The content that is shared during hold time should be used throughout your marketing. Once your Message On Hold program is created the content can be used in other marketing and customer service channels, as a valuable way to make content more engaging and effective. Let’s discuss how your hold script and audio can be carried out throughout all your marketing channels.