Writing a marketing audio script can get frustrating without an outline and an understanding of what an effective audio script should be. I know, I know, you’ll just Google it, right? It is important to remember that you are writing something that is meant to be heard.
Category: marketing
Sometimes, you just want to make a phone call. While social media, email, and websites have certainly decreased the number of people calling businesses for help, many customers sill find it easier to call and speak to a live representative to get the information they need. So, yes, that smart phone in your pocket still makes phone calls, and yes, people are still using the phone. And yes, a vanity number might still be a good thing for your business.
When you’re creating marketing videos to share online, there are several types of content that you should consider. Different types of videos should be used for different purposes and target markets. Here are three types of video content and how to use them to most effectively market your business:
Is your Message On Hold program as effective as possible? How do you know? What have you done to ensure your on hold marketing is helping to produce results? If you haven’t run any tests to see if your Message On Hold is working for you, you might be missing out on an opportunity to make your on hold content even better.
One of the fastest-growing online marketing strategies brands are employing is creating highly-sharable videos. These videos not only highlight products or services, they also entertain, inform, and capture their audiences. Here are four companies – Facebook, Red Bull, Microsoft and Starbucks – that caught my attention with their video marketing, and the lessons their videos can teach you and your brand.
Do you need a script for your phone system recordings? What kind of audio scripts are you looking for? Many people aren’t sure; do they need a Message On Hold program? Voice Prompts for their IVR System or Auto Attendant? A Simple Voicemail Greeting?
How’s your attention span? Can you pay attention for more than 10 seconds? Studies are saying…not so much. Our attention span seems to be shrinking, from 12 seconds in 2000 to 8 seconds in 2012. PLUS, 17% of internet page views last less than 4 seconds. Words, it seems, give us the most problems. One study found the average adult will focus for just 2.8 seconds – enough time to read approximately 140 characters. Maybe we can blame Twitter’s 140 character limit for that one… Either way, the implications are clear: marketers need to produce content that is more quickly consumed and more engaging than ever. It’s time for snackable content.
If you ask people what they’re playing for callers waiting on hold, you’ll hear (at least) one of a few answers:
Writing a script can be harder than it looks, because by definition a script is intended to be read out loud. When scripting your own Message On Hold program, virtual tour narration, or podcast, simple grammatical errors can confuse voice over talent reading the script and your listeners. There are many misconceptions about proper grammar, word-usage, and sentence structure that plague English speakers. English is not an easy language, and there are many intricacies to remember.