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marketing message on hold resources

Hold Time is Valuable Time

Let’s face it, when a company puts you on hold, sometimes it’s annoying.

Categories
branding customer experience marketing

Three Must-Haves for a Truly Elite Customer Experience

If your organization is still living in the days of merely being user friendly, then you probably need to begin a new initiative in marketing and customer service. A user friendly customer service interaction is no longer good enough. Your organization needs to implement an elite overall customer experience from the very tops of corporate leadership, filtering all the way down to the fast-paced and demanding front lines, where your highly trained personnel interact with clients on a daily basis. Here are three tips to make sure your organization is putting its best customer experience foot forward:Elite_Customer_Service

Categories
healthcare marketing video

3 Ways Your Hospital Will Win with Video Marketing

Video marketing offers amazing engagement to marketers. There are a multitude of marketing and visual platforms that get high engagement on social networks and throughout the web. But as a hospital, it can be tricky to understand how to best utilize video to market your operations. We will discuss 3 ways you can market your hospital:   

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Categories
marketing message on hold tips

Should I Use Superlatives in My on Hold Messages?

“We offer the greatest customer service.” “Our business is dedicated to using the latest technology.” “We’re the best.” These are the kind of superlatives that, when not supported by factual evidence and used with on hold messages, can really turn off customers. When creating any kind of on hold communication content, it’s always tempting to use one of these statements. It’s easy to say,”We’re the most dedicated to customer service” or “our company is number one in our industry”…but for your on hold marketing programs, is this the best option? 

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marketing tips video

Video: 4 Ways You Can Gain Momentum with Inbound Marketing

Content marketing is gaining momentum everyday. The challenge with content marketing is creating content that is interesting and relevant. Well here are some tips to not only increase traffic to your website but to increase leads. Leads can easily be converted into buyers if you are targeting the correct market. The average person learns and interprets information through visuals. Visual learners make up 65% of all learners. Below demonstrates the high demand for visual content to keep attention. 

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customer experience marketing tips

5 Consumer Pet Peeves of Automated Phone Systems

5petpeeves

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marketing tips video

3 Ways To Use Video To Boost Staff Engagement

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Since YouTube celebrities took the Internet by storm, small businesses and corporations alike have adopted video production to connect with their audience in creative and imaginative ways. From Twitter contests to Heineken’s cavalier “drop everything and travel” departure roulette, from GoDaddy.com’s “find out what happens next” to Reddit’s live celebrity Q+A sessions, audiences have never been more engaged.

And it’s not just the consumer who is having all the fun: video production is being used to bring company staff closer together. Here are three ways you can use video production to boost your own staff engagement:

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customer experience marketing video

Does Video Quality Affect Video Shareability?

Quality Before & After Puppy3 copy

Categories
branding marketing resources

6 Blogs From 2013 To Enhance Your Digital Marketing

Digital Marketing continued to be on everyone’s todo list in 2013.  Check out these 6 popular posts from our blog which cover all your digital marketing from your phone system, to your website, and beyond. They’ll inspire you to complete every item on your marketing agenda.

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marketing scriptwriting tips

3 Marketing Audio Script Questions to Ask Yourself

Writing a marketing audio script can get frustrating without an outline and an understanding of what an effective audio script should be. I know, I know, you’ll just Google it, right? It is important to remember that you are writing something that is meant to be heard.