If you’re reading this, you’ve already recognized the immense potential of your phone system’s Music/Message on Hold capabilities. Not only are you providing targeted messages to your callers while on hold, you’re reducing call abandonment and making the most of their time in queue.
Category: marketing
Coming soon pumpkin lattes and football season! We all know too well that Fall is around the corner. With the Fall season comes the opportunity for a crisp new marketing strategy. Will you be posting on social media; will you be doing any online ads? Whether you’re in the healthcare, hospitality, education, or dining industry you should be sure all your marketing outlets align including your Message On Hold. To make it easier we’ve created this handy cheat sheet to remind you of some great things to include in your Fall On Hold message update and your Fall marketing strategy.
A memorable marketing campaign increases awareness, value, and perception of the brand. Brand Image isn’t developed by visual content alone, but by sonic branding. The higher the customer’s awareness of your message, the more likely for it to impact their memory. Memory is exactly what makes a brand image. Neglecting audio or sonic branding in any marketing campaign will decrease the likelihood that you’ll get the results you are seeking.
May the 4th be with you! Star Wars wasn’t only one of the most well-known movies in history, but created an entire culture. When it comes to marketing, there are several marketing examples that can be seen in the first movie of the original Star Wars trilogy. Marketing that we can see in Star Wars: Episode IV – A New Hope include: understanding your target audience, analyzing your product and services and creating a strong brand image.
The frustration felt while waiting on hold is universal. Frustration can easily build when the caller is forced to listen to robotic recordings and lame elevator music. Too often hold time is time- consuming and impersonal. The time on hold is inevitable, but eliminating the impersonal quality of the voice scripts and irritating music will counter balance this frustration
The customer experience often begins before a caller speaks to a live representative of an organization. Voice prompts, hold messages and voicemail are key tools in branding an organization and building loyalty among consumers. Understanding the role of professional audio in the customer journey allows companies to develop content strategies that complement business goals and aid customer satisfaction. There are primary steps in achieving marketing strategies that reinforce goals and aid customer satisfaction.
You spend a fortune on your advertising and marketing plans–social media, print, maybe even radio and TV to promote your brand and drive customers to your website and facility Advertising and marketing promotions encourage customers to call your business, but if you’re not enhancing your customer’s experience throughout their journey, you’re wasting all that money.
Wouldn’t it be awesome if everyone on the planet spoke the same language? Marketing to a global audience requires breaking language barriers. As an expanding business, it’s important that your customer support system and marketing materials are consistent. As an expanding business you can’t sell a product to clients who use another language without also offering foreign-language support.
The holidays are a crazy busy, stressful time for everyone–the “goodwill towards men” part seems to come after they’ve found that one sold out toy, mailed packages, and rehabbed the tree after the cat knocked it over. Don’t let your holiday Message On Hold add to your customer’s frazzle factor. Your Mesaage On Hold and voice prompt phone recordings are always important, but are a crucial factor during December.
Let’s face it, when a company puts you on hold, sometimes it’s annoying.