If you’re reading this, you’ve already recognized the immense potential of your phone system’s Music/Message on Hold capabilities. Not only are you providing targeted messages to your callers while on hold, you’re reducing call abandonment and making the most of their time in queue.
A memorable marketing campaign increases awareness, value, and perception of the brand. Brand Image isn’t developed by visual content alone, but by sonic branding. The higher the customer’s awareness of your message, the more likely for it to impact their memory. Memory is exactly what makes a brand image. Neglecting audio or sonic branding in any marketing campaign will decrease the likelihood that you’ll get the results you are seeking.
May the 4th be with you! Star Wars wasn’t only one of the most well-known movies in history, but created an entire culture. When it comes to marketing, there are several marketing examples that can be seen in the first movie of the original Star Wars trilogy. Marketing that we can see in Star Wars: Episode IV – A New Hope include: understanding your target audience, analyzing your product and services and creating a strong brand image.
The customer experience often begins before a caller speaks to a live representative of an organization. Voice prompts, hold messages and voicemail are key tools in branding an organization and building loyalty among consumers. Understanding the role of professional audio in the customer journey allows companies to develop content strategies that complement business goals and aid customer satisfaction. There are primary steps in achieving marketing strategies that reinforce goals and aid customer satisfaction.
Wouldn’t it be awesome if everyone on the planet spoke the same language? Marketing to a global audience requires breaking language barriers. As an expanding business, it’s important that your customer support system and marketing materials are consistent. As an expanding business you can’t sell a product to clients who use another language without also offering foreign-language support.