When you’re investing time and energy into your marketing and creating new content, you want it to be effective. Every detail from the colors, used – to the voice has an effect on your audience. Choosing the right gender for your brand voice can be a tricky decision. We’ve created a list of things to consider before choosing a voice for your next video, phone recording, and radio spot.
With the New Year coming, it’s time for changes. For a majority of people changes can involve their: lifestyle, career, or living situations. Now if you’re a business involved in fitness, or wellness you won’t want to miss this opportunity! As a business owner, organizing and creating marketing strategies can be too time consuming. Not only can marketing plans be too time consuming, but your message seems to get lost in the clutter. Check out this list of marketing ideas, and see how you can communicate with your target audience more effectively.
A memorable marketing campaign increases awareness, value, and perception of the brand. Brand Image isn’t developed by visual content alone, but by sonic branding. The higher the customer’s awareness of your message, the more likely for it to impact their memory. Memory is exactly what makes a brand image. Neglecting audio or sonic branding in any marketing campaign will decrease the likelihood that you’ll get the results you are seeking.
May the 4th be with you! Star Wars wasn’t only one of the most well-known movies in history, but created an entire culture. When it comes to marketing, there are several marketing examples that can be seen in the first movie of the original Star Wars trilogy. Marketing that we can see in Star Wars: Episode IV – A New Hope include: understanding your target audience, analyzing your product and services and creating a strong brand image.
The customer experience often begins before a caller speaks to a live representative of an organization. Voice prompts, hold messages and voicemail are key tools in branding an organization and building loyalty among consumers. Understanding the role of professional audio in the customer journey allows companies to develop content strategies that complement business goals and aid customer satisfaction. There are primary steps in achieving marketing strategies that reinforce goals and aid customer satisfaction.
Wouldn’t it be awesome if everyone on the planet spoke the same language? Marketing to a global audience requires breaking language barriers. As an expanding business, it’s important that your customer support system and marketing materials are consistent. As an expanding business you can’t sell a product to clients who use another language without also offering foreign-language support.