Category: marketing

Categories
branding greetings marketing

Elevate Your Seasonal Marketing: Affordable Strategies for Maximum Impact 

Think of your favorite season.  Whatever it may be, the reason is because it engages so many senses… dare we say all!?  The feel of the air – whether you like the hot temps for summer garb or cozying up in your favorite sweater in the cooler weather.  Smelling – BBQs or cookies baking.  You see where we’re going with this.  Last one: Seasons have a sound!  Walking through leaves, summer cicadas and festive music. 

Help your clients feel the feels by harnessing the essence of every season, event, and sentiment, transforming it into a strategic advantage. This tactical guide will revolutionize your seasonal marketing approach, revealing affordable strategies that not only engage but also evoke emotions, leaving a lasting mark. 

1. Tap into the Art of Emotional Storytelling Through Music 

Music is a universal language that speaks to the heart of your audience. Leverage overhead music and announcements as a powerful tool to narrate your brand’s story through emotions. Sync melodies that resonate with each season, creating an immersive atmosphere that captures your customers’ sentiments. 

2. Create A Symphony of Announcements 

Craft announcements that strike the right chords with your audience. Align your messaging with the season’s spirit – be it back-to-school enthusiasm, holiday excitement, or springtime rejuvenation. Invite customers to join the journey of each season with engaging announcements that resonate. 

4. Three…two… one… Tap into Anticipation with Countdown Timers 

Who doesn’t get excited counting down?  Highlight limited-time offers or events, triggering a sense of urgency that encourages immediate action. When customers feel they might miss out, they’re more likely to engage, driven by the emotional pull of the impending event. 

5. Offer Early Access Promos & Challenges 

Provide your audience with an exclusive sneak peek into seasonal delights. Offer early access to sales or promotions thanking them for their loyalty. Pair this with engaging challenges that invite customers to participate, fostering a community that thrives on shared experiences. 

6. Truly Listen 

Encourage customers to share their seasonal experiences with your brand. Whether it’s a heartwarming holiday moment or a summer escapade, these stories resonate emotionally, fostering trust and community. 

7. Crafting Unforgettable Seasonal Experiences 

Affordable doesn’t mean ineffective. Incorporate affordable services seamlessly into your strategy: overhead music, announcements, and themed audio.  These tools will design an atmosphere that envelops your customers in the warmth of each season. 

8. Efficiency: The Heart of Seasonal Adaptability 

Adaptability is key in seasonal marketing. Affordable services offer the flexibility to pivot your messaging swiftly, integrating even the smallest holidays. Seamlessly transition from Valentine’s Day to Presidents Day, ensuring your brand remains ever-present without overwhelming resources. 

9. Impact Beyond Transactions 

Weave melodies, messages, and memories with your brand as your guide for seasonal marketing. This will foster connections, which is never outdated. 

Seasonal marketing is upon us!  Paint with the hues of your brand.  Orchestrate the symphony that elevates your marketing.  These affordable tactics will stand the test of time. 

Get In Touch
Categories
customer experience healthcare marketing marketing-triage scriptwriting tips

Can Your Content Catch a Reader in 2 Seconds?  

As social media platforms expand and attention spans shorten, so does the time you have to capture readers’ attention and get them to stop scrolling – two seconds to be exact. It’s called “thumb stopping content” and that is what Jim Mancari spends his days analyzing and creating. He’s Director, Digital Marketing and Social Media for NYC Health + Hospitals and says the challenge to create content that will stop readers in their path is a dynamic one, with a target that is constantly shifting and changing.  

“The goal is to be relevant and engage our readers,” Jim said. “That means thinking about what we say, how we say it, and then posting it at the right time in the right place. Content has to matter to a reader to stop them as they scroll.”  

Facebook, Instagram, Twitter, LinkedIn, TikTok and numerous other platforms have already splintered reader’s attention and there are always new platforms crashing into view. So how does one cut through the noise to command attention in a target audience’s content feed? By generating relevant content and knowing what you are doing every day. James has hardwired specific tools to generate purposeful content.   

First you organize: By generation, topic, current events, community interests, hospital health services, and by calendar day, time, week, and month.   

Then you integrate: Messaging, channels, and timing. This is the weaving of content into a tapestry that makes sense. It matches messaging to audiences and schedules publication at the right time in the right place, so it hits when it is relevant. 

You make sure the lead is at the top: Your audience isn’t going to stop on their way by if the image, message, video or audio aren’t compelling. Put the point of the story at the very front, if it stops them there is a greater chance they will read or view the entire story. But if the front is boring, you’ve lost them. 

You learn where your audience is: Where is each audience segment? What platforms are they on? Data informs you and is critical to molding the message to the audience in a way that makes sense on the platform.  

Remember: Everyone is on their phones: All content is mobile. Create it that way. 

“At the end of the day, we don’t want to compete with ourselves,” says Jim. “We need to make sure that we use data, knowledge of our audience, and the unique characteristics of each platform to expand our social reach. That’s what it’s all about – talking to the people we care about to keep them well and give them access to information that will make their lives better. We can do that through digital marketing and social media, but we must always have our ears to the ground and our eyes on the audience.”  

Great advice – and we can help. We know there is always more content than you can get to. We can help. We triage content – mining it from inside your organization, organizing, and producing it. We offer content generation, written by healthcare insiders, that expands your bandwidth and gets work done.

Learn More
Categories
marketing message on hold

Tools to Support Message on Hold Production

Can’t remember who said it or sang it, but there’s a line, “I can’t wait until tomorrow, because I get better looking every day.” Well that’s the way I feel about my business. As a service oriented company, we’ve always done a good job at a good price with responsive quality service, and we’ve been rewarded in kind. But now with things getting tougher and more competitive, we need to keep striving to keep service up and costs down. It’s a challenge but an exciting challenge, especially with all the ideas and solutions available to consider and implement.

In the past couple of months alone we’ve launched a robust company-wide wiki and an esign solution for our customers, which promise to streamline our internal operations and our sales initiatives respectively.

Our wiki contains or will contain the entire known knowledge of our business universe (I’m feeling like Superman’s dad, Jor-El), searchable by a few keystrokes by anyone in our organization who has a question or needs to respond to a question about anything we do. No longer will we need to meet in office doorways for impromptu trips down memory lane to remember “What do we do when this happens?” “Where do I find this?” “What’s our policy on that?” I suppose I’ll miss some of those doorway meetings, but hey, there’s always the water cooler.

Continue reading “Tools to Support Message on Hold Production”
Categories
customer experience marketing message on hold

On Hold Experiment

Holdcom was recently involved in a fantastic customer service experiment. One of our long time clients hadn’t updated their message on hold program in over a year. Since the majority of their callers were return customers, they were curious whether their customers listened to the message or “tuned out” while waiting on hold.

Continue reading “On Hold Experiment”
Categories
customer experience marketing

Walk in your Customer’s Shoes (and Listen to their Auto Attendant)

Continue reading “Walk in your Customer’s Shoes (and Listen to their Auto Attendant)”
Categories
branding customer experience marketing

Brainstorming Your Branded Content

Branded Content has become more complicated over the years. However, it can open so many doors for businesses of any genre. Articles, videos, podcasts, and other live elements are what makes a nice batch of Branded Content. The overall key of Branded Content is to grab the attention of the consumers of today and drive engagement through content. This type of engagement will allow consumers to be either entertained or can teach them valuable things.

Continue reading “Brainstorming Your Branded Content”

Categories
marketing restaurant tips

Marketing Your Restaurant to Different Generations – Part 1

To meet your restaurant goals, you need to be able to position your facility to the appropriate market. A huge part of marketing has traditionally been “generational marketing” which still holds true to today. There are four current generations that are of the buying age: Traditionalists, Baby Boomers, Gen X, and Millennials.  To be able to properly position your business… you need to identify which generation(s) align best with your value proposition. In part one of this blog series we are going to identify the generations and what each generation finds important in a restaurant. 

Continue reading “Marketing Your Restaurant to Different Generations – Part 1”
Categories
marketing restaurant tips

Marketing to the Generations- Part 2

In Part 1 of Marketing Your Restaurant to Different Generations, you learned what each generation valued in a restaurant. If you didn’t get a chance to read Part One you can check it out here. Now that we know what sets each generation apart, how can your restaurant market to each generation to increase sales!

Continue reading “Marketing to the Generations- Part 2”
Categories
healthcare marketing resources

Healthcare: 5 Ways to Celebrate National Doctor’s Day

Healthcare facilities are always busy. Patients coming and going, regularly scheduled treatments, dealing with appointments, and insurance questions. During all the craziness in your office don’t overlook one of the main reasons everybody comes to your office…the doctor! March 30th is National Doctor’s Day. March 30th was chosen because it is the anniversary of the first use of general anesthetic in surgery according to Hallmark. Check out these creative marketing ideas to celebrate National Doctor’s Day at your healthcare facility using video, blogs, podcasts, and Message on Hold.

Continue reading “Healthcare: 5 Ways to Celebrate National Doctor’s Day”
Categories
marketing restaurant

Marketing: Convert First Time Clients Into Regulars

Though Christmas has passed, important holidays are just around the corner. Mother’s Day and Valentine’s Day will be here before you know it. Is your business preparing? Most businesses can find themselves overbooked during Mother’s Day and Valentine’s Day. If only they could be this busy – everyday. What can you do to turn these one-time clients into regulars? Here is a list of promotional and marketing ideas to encourage clients to come back.

Continue reading “Marketing: Convert First Time Clients Into Regulars”