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healthcare marketing-triage

The Release Valve for Healthcare Marketing Pressures Lies in Contract Help

To state the obvious, being a marketer in a healthcare organization today is tough. It takes tenacity and resourcefulness to get the work done. Days are filled with demands, deadlines, and little or no help on the horizon. Like other professions, marketers are participating in the “Great Resignation” and leaving for more promising horizons. It can seem to be an untenable situation, but there are effective solutions, and they may just lead to a more agile, effective marketing practice. Here’s what’s going on.  

In a recent MarketHire survey of more than 25,000 marketers, nearly 48% said they were planning to leave their jobs. It’s not easy to fill their shoes. In the same survey 68% of business leaders said they have struggled to hire an in-house marketer.  

But, despite tight budgets, some organizations understand that marketing is necessary, event essential to grow market share and buffer encroachment and competition. So, if you’re the professional in the marketing seat, how are you to build a reliable marketing practice while meeting deadlines and delivering substantive product?   

One solution is to hire outside help. Respondents to that same MarketHire survey said they are outsourcing nearly half of all marketing responsibilities to freelancers. In addition: 

  • 80% said they had worked with a freelance marketer recently  
  • 63% reported working with at least one in the past six months 

Korn Ferry, a national recruiting firms says that one of the trends in hiring is executives increasingly relying on contract employment to meet scaling workforce needs. It’s more flexible, easier to find the skills and talent necessary for the ecosystem, and perfect for an economically dynamic landscape.  

It’s impossible to find good help – or is it?  

We all know staffing shortages are projected to continue (if not worsen), and that makes finding most any skill set challenging. Marketing is not immune. When a daily “To-Do” list ranges from social media and web maintenance to branding and competitive analysis, finding capable, skilled help seems nearly impossible, or is it? 

Believe it or not, there are a lot of highly skilled people out there, and their expertise is available for hire. As it stands today, fully 36% of the American workforce are freelancers – 59 million Americans1, and it’s a workforce that is growing three (3) times faster than the overall US workforce2.  Hiring a contractor can bring with it speed, economy, and experience. According to Upwork, a platform of millions of freelancers, companies can:  

  • Hire a freelancer within 1-3 days compared to 20+ days with traditional staffing firms  
  • Save 30-50% on hiring costs, compared to the 80% markup by traditional staffing agencies) 

There is no shortage of talent to fill the types of work you need. In 2020 hiring managers engaged freelancers for a wide variety of work3:  

  • 58% – writing 
  • 58% – creative/design 
  • 51% – web, mobile, and software development 
  • 46% – marketing 
  • 35% – IT/networking and database admin 
  • 33% – engineering 

Contractors – A Compelling Solution    

Just because the resource is out there, doesn’t mean you have the budget, or the approval, to go after them. But here is the compelling argument to get that contracting ability:  

  • Freelancers can be hired for only the amount of time you need them 
  • Contractors are usually highly-skilled, motivated, self-starters who are fast learners and assimilate quickly into a new team  
  • By nature, freelancers are agile and adaptable, comfortable in dynamic situations 
  • Planning is easier when staff is hired for specific timeframes and project length  

We are part of that solution. We offer content generation, written by healthcare insiders, that expands your bandwidth and gets work done. Learn more

1: https://www.businesswire.com/news/home/20200915005369/en/New-Upwork-Study-Finds-36-of-the-U.S.-Workforce-Freelance-Amid-the-COVID-19-Pandemic 

2: https://www.fundera.com/resources/freelancing-statistics#:~:text=Freelancers%20contribute%20%241.3%20trillion%20to,are%20spent%20freelancing%20every%20week

3: 15 of the Best, Highest-Paying Freelance Jobs | Upwork 

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healthcare IVR message on hold voice talent

Voice Prompts and MOH Make it to the Great White Way

VoicePrompts+BroadwayMy adolescent nephews have never experienced a Broadway play, so for their spring birthdays my husband and I took them to see Spiderman: Turn off the Dark.  This show was in the headlines for various reasons – injuries, confusing plot, being the most expensive play ever produced, but it was an ideal way to introduce Broadway for novice attendees.

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customer experience healthcare IVR

5 Ways IVR Can Improve the Healthcare Industry

Interactive Voice response or IVR, is a form of human-computer interface which takes its input from voice and keypad commands. Compared to a phone menu, call tree, or automated attendant, an Interactive Voice Response system is put in place to actually receive data, process it, and deliver meaningful value to the customer.

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healthcare message on hold script samples

September Healthcare Content Cure -On Hold Script Samples 2018

Summer is slowly ending, and back to school commercials have begun to play. It’s that time of month for us to share our monthly Healthcare Wellness Observance Days for September and the script excerpts that can be used. From Childhood Cancer Awareness Month to World Alzheimer’s Month we have the Message on Hold script excerpts you need to raise awareness and share prevention tips. 

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healthcare message on hold script samples

Cure for Content: August – Message on Hold Healthcare Script Samples 2018

Don’t miss out on the opportunity to share content regarding these August events! If you haven’t seen our previous July blog with additional content for healthcare you can check it out here. The August observances do differ from those of  July, as in there are no observance days for the month of August. Each month does have its own observances, so no two months will share the same topics.

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healthcare message on hold script samples

2018 July Content Cure for Healthcare Facilties Message on Hold

As marketers, it can be challenging to develop content for all your communication channels.  Involvement in your industry is necessary for producing any type of marketing content. From social media posts like Snapchat to Message on Hold content for your phone, you want to keep your callers up-to-date and informed while presenting your institution as a leader in the industry. 

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healthcare message on hold script samples

June – Healthcare Content Cure – On Hold Script Samples

June brings more days of sunshine.  Below are on hold script samples that your patients and callers can listen to while they are on hold. Read our healthcare blog to learn more about March Wellness Observances and sample message on hold scripts you can use for your marketing programs.

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healthcare message on hold script samples

May – Healthcare Content Cure – On Hold Script Samples

With warmer weather here, spring is a perfect time to update your message on hold program.  Below are on hold script samples that your patients or callers can listen to while they are on hold. Read our healthcare blog to learn more about March Wellness Observances and sample message on hold scripts you can use for your marketing programs.

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healthcare message on hold script samples

April – Healthcare Content Cure – On Hold Script Samples

Can you believe Spring is around the corner?! We can’t either. A new season means more wellness observances! Below are on hold script samples that your patients or callers can listen to while they are on hold. Read our healthcare blog to learn more about March Wellness Observances and sample message on hold scripts you can use for your marketing programs.

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healthcare message on hold script samples

March – Healthcare Content Cure – On Hold Script Samples

Can you believe Spring is around the corner?! We can’t either. A new season means more wellness observances! Below are on hold script samples that your patients or callers can listen to while they are on hold. Read our healthcare blog to learn more about March Wellness Observances and sample message on hold scripts you can use for your marketing programs.