Last night, my mother told me to check my email, and I knew from the poorly disguised grin that I had another gimmicky “greeting card” waiting for me. The cards tackle the human psyche as if we are creatures of binary emotional existence: vulgar humor or molasses-sweet.
As video marketing continues to take top priority on marketers agendas, companies and brands are scrambling to find the resources and funds for this highly engaging and sought after digital content.
An easy way to get started using video content as part of your marketing strategy is to turn to existing content which can easily be repurposed as video. Breathe new life into your PowerPoint Presentations and convert them to videos. Add professional audio and voilà you’ve got yourself a quality piece of video content suited for top-of-the-funnel customer experience.
Audio eGreeting cards are another low cost entry into video marketing. These timely videos are an effective way to let customers know how much you care. Combine licensed images and music with a carefully crafted message, add your logo and an appropriate call to action and you’re ready to go. Check out the podcast below to learn more about using eGreeting cards to engage your customers.
It’s 2013. Do we still need to talk about voicemail messages on cell phones? When was the last time you checked your inbox? When was the last time you left a message??