If your organization is still living in the days of merely being user friendly, then you probably need to begin a new initiative in marketing and customer service. A user friendly customer service interaction is no longer good enough. Your organization needs to implement an elite overall customer experience from the very tops of corporate leadership, filtering all the way down to the fast-paced and demanding front lines, where your highly trained personnel interact with clients on a daily basis. Here are three tips to make sure your organization is putting its best customer experience foot forward:
Breaking down the Perfect Profile Photo
Getting face to face sure has changed in the age of social networking. Whether you entered social networks with a purpose or you sort of found yourself there serendipitously, it’s pretty clear by now your profile picture is being judged. Whether we like it or not, our profile picture quality reflects the quality of our work. Take control of those first impressions and make sure your photo is projecting the right image about you and your brand. Having a perfect profile photo can put your viewers at ease and increase engagement.
Before we break down how to take a quality photo, the most important aspect of your profile picture is to understand its intent. Consider the network you’re sharing it on and how you wish to be perceived there. It may seem obvious that your LinkedIn photo should be more professional than a Facebook photo, but what if you use Facebook for business? How authentic do you really want to be? If you’re in a creative field, you may have more latitude when it comes to being original with your photo, but in the end it reflects who you are.
A profile picture should feature “YOU”. Avoid group shots or awkwardly cropped photos which have extraneous arms or objects spilling out of frame. Keep it professional. You may have rocked that outfit on Thanksgiving, but the red solo cup is not helping. And don’t even THINK about taking a selfie.
From a technical stand point the most important things to consider are lighting, background and pose.
- Lighting – If you’re not using a professional photographer, natural light should work best to provide enough light while making the image look warm and inviting. The trick here is just the right amount of light. Avoid strong light that will cast harsh shadows. Find a location and shooting angle for the softest light and softest shadows.
- Background – Just because the loading dock has the right light, doesn’t mean anyone wants to see the dumpster in the background. Try to get ample space between you and the background. Something with texture might work well, but remember you should be the focal point.
- Pose – Avoid the sorority “skinny arm” and be sure to angle your body about 45 degrees away from the camera, while keeping your head facing the camera. Try a few different poses and angles to find the one that is the most flattering.
Digital Marketing continued to be on everyone’s todo list in 2013. Check out these 6 popular posts from our blog which cover all your digital marketing from your phone system, to your website, and beyond. They’ll inspire you to complete every item on your marketing agenda.
One of the fastest-growing online marketing strategies brands are employing is creating highly-sharable videos. These videos not only highlight products or services, they also entertain, inform, and capture their audiences. Here are four companies – Facebook, Red Bull, Microsoft and Starbucks – that caught my attention with their video marketing, and the lessons their videos can teach you and your brand.
How’s your attention span? Can you pay attention for more than 10 seconds? Studies are saying…not so much. Our attention span seems to be shrinking, from 12 seconds in 2000 to 8 seconds in 2012. PLUS, 17% of internet page views last less than 4 seconds. Words, it seems, give us the most problems. One study found the average adult will focus for just 2.8 seconds – enough time to read approximately 140 characters. Maybe we can blame Twitter’s 140 character limit for that one… Either way, the implications are clear: marketers need to produce content that is more quickly consumed and more engaging than ever. It’s time for snackable content.
Smartphone and tablet apps are, by nature, immersive and experiential. I mean, don’t even try to talk to me while I’m playing Jetpack Joyride or Angry Birds. Part of the reason why apps have caught on so successfully is that they make us want to use them. And while 25% of apps that are downloaded are never opened by users again, that means 75% are. And one thing that can help your app be one of the 75% is an excellent user experience – and awesome audio can help you do just that.