Walk into almost any car dealership today and you’ll hear how providing an exceptional customer experience is vital to the way that business operates. Indeed, many automobile dealerships bend over backwards to offer perks to customers, including comfortable waiting rooms with free beverages and snacks and preferred customer programs. Some larger dealerships even boast that they have salespeople that can help customers in many languages. However, what about working with customers who speak a foreign language before they enter the store?
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