Don’t miss out on the opportunity to share content regarding these August events! If you haven’t seen our previous July blog with additional content for healthcare you can check it out here. The August observances do differ from those of July, as in there are no observance days for the month of August. Each month does have its own observances, so no two months will share the same topics.
Author: Sioban Schmeding
To meet your restaurant goals, you need to be able to position your facility to the appropriate market. A huge part of marketing has traditionally been “generational marketing” which still holds true to today. There are four current generations that are of the buying age: Traditionalists, Baby Boomers, Gen X, and Millennials. To be able to properly position your business… you need to identify which generation(s) align best with your value proposition. In part one of this blog series we are going to identify the generations and what each generation finds important in a restaurant.
In Part 1 of Marketing Your Restaurant to Different Generations, you learned what each generation valued in a restaurant. If you didn’t get a chance to read Part One you can check it out here. Now that we know what sets each generation apart, how can your restaurant market to each generation to increase sales!
Healthcare facilities are always busy. Patients coming and going, regularly scheduled treatments, dealing with appointments, and insurance questions. During all the craziness in your office don’t overlook one of the main reasons everybody comes to your office…the doctor! March 30th is National Doctor’s Day. March 30th was chosen because it is the anniversary of the first use of general anesthetic in surgery according to Hallmark. Check out these creative marketing ideas to celebrate National Doctor’s Day at your healthcare facility using video, blogs, podcasts, and Message on Hold.
Though Christmas has passed, important holidays are just around the corner. Mother’s Day and Valentine’s Day will be here before you know it. Is your business preparing? Most businesses can find themselves overbooked during Mother’s Day and Valentine’s Day. If only they could be this busy – everyday. What can you do to turn these one-time clients into regulars? Here is a list of promotional and marketing ideas to encourage clients to come back.
When you’re investing time and energy into your marketing and creating new content, you want it to be effective. Every detail from the colors, used – to the voice has an effect on your audience. Choosing the right gender for your brand voice can be a tricky decision. We’ve created a list of things to consider before choosing a voice for your next video, phone recording, and radio spot.
A brand voice is a consistent style, message, and theme throughout all marketing which makes a company stand out against the competition. The voice will define and create a tone for the entire restaurant. It should be echoed in your social media, menu, website, app, printed marketing materials, emails, loyalty program, and any type of communication you have. The more unified your brand, the more your followers and audience will remember you. Here are elements to consider to help you define your brand.
With the New Year coming, it’s time for changes. For a majority of people changes can involve their: lifestyle, career, or living situations. Now if you’re a business involved in fitness, or wellness you won’t want to miss this opportunity! As a business owner, organizing and creating marketing strategies can be too time consuming. Not only can marketing plans be too time consuming, but your message seems to get lost in the clutter. Check out this list of marketing ideas, and see how you can communicate with your target audience more effectively.
If you’re reading this, you’ve already recognized the immense potential of your phone system’s Music/Message on Hold capabilities. Not only are you providing targeted messages to your callers while on hold, you’re reducing call abandonment and making the most of their time in queue.
Your company’s IVR is the “first impression” callers get about your business. Recording your voice prompts in house may be a quick and affordable solution, but here’s a few reasons why that decision might not be the right one: