customer experience music overhead announcements

The Right Choice in Music Can Lead to More Efficient Business

While the old train of thought was to keep customers in your store longer to increase a chance of purchase, a keen observer of how their business works will notice that isn’t always true. Often it’s more a case of the customers speed in moving through a store. In that area, selecting the right overhead business music can help you make the customers experience more efficient without sales decreasing.


customer experience resources tips

What You Need to Know to Succeed at Customer Engagement

The Do’s and Don’ts of Email Communication

Email has been around for decades. Today it is one of the prime movers of information and an essential communications tool that epitomizes the transformative power of technology. And yet, as with any tool, its effectiveness is determined by how it is used and what it is used for. This blog will guide you through some of the Do’s and Don’ts of effective email communication.

tips virtual tour

How Not To Narrate: Why You Shouldn’t Do Your Own Virtual Tour Narration

How not to narrate - boy screaming into microphone - bad virtual tour voice overRecently I attended a conference that had the usual fare of keynote speakers, break-out sessions, lectures and PowerPoint presentations. One of the presenters, in addition to providing a live, spoken commentary for his PowerPoint visuals, included a pre-recorded narrative (also in his voice) that accompanied each slide. The experience caused me to question – Why do people record their own narrations?