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branding greetings marketing

Elevate Your Seasonal Marketing: Affordable Strategies for Maximum Impact 

Think of your favorite season.  Whatever it may be, the reason is because it engages so many senses… dare we say all!?  The feel of the air – whether you like the hot temps for summer garb or cozying up in your favorite sweater in the cooler weather.  Smelling – BBQs or cookies baking.  You see where we’re going with this.  Last one: Seasons have a sound!  Walking through leaves, summer cicadas and festive music. 

Help your clients feel the feels by harnessing the essence of every season, event, and sentiment, transforming it into a strategic advantage. This tactical guide will revolutionize your seasonal marketing approach, revealing affordable strategies that not only engage but also evoke emotions, leaving a lasting mark. 

1. Tap into the Art of Emotional Storytelling Through Music 

Music is a universal language that speaks to the heart of your audience. Leverage overhead music and announcements as a powerful tool to narrate your brand’s story through emotions. Sync melodies that resonate with each season, creating an immersive atmosphere that captures your customers’ sentiments. 

2. Create A Symphony of Announcements 

Craft announcements that strike the right chords with your audience. Align your messaging with the season’s spirit – be it back-to-school enthusiasm, holiday excitement, or springtime rejuvenation. Invite customers to join the journey of each season with engaging announcements that resonate. 

4. Three…two… one… Tap into Anticipation with Countdown Timers 

Who doesn’t get excited counting down?  Highlight limited-time offers or events, triggering a sense of urgency that encourages immediate action. When customers feel they might miss out, they’re more likely to engage, driven by the emotional pull of the impending event. 

5. Offer Early Access Promos & Challenges 

Provide your audience with an exclusive sneak peek into seasonal delights. Offer early access to sales or promotions thanking them for their loyalty. Pair this with engaging challenges that invite customers to participate, fostering a community that thrives on shared experiences. 

6. Truly Listen 

Encourage customers to share their seasonal experiences with your brand. Whether it’s a heartwarming holiday moment or a summer escapade, these stories resonate emotionally, fostering trust and community. 

7. Crafting Unforgettable Seasonal Experiences 

Affordable doesn’t mean ineffective. Incorporate affordable services seamlessly into your strategy: overhead music, announcements, and themed audio.  These tools will design an atmosphere that envelops your customers in the warmth of each season. 

8. Efficiency: The Heart of Seasonal Adaptability 

Adaptability is key in seasonal marketing. Affordable services offer the flexibility to pivot your messaging swiftly, integrating even the smallest holidays. Seamlessly transition from Valentine’s Day to Presidents Day, ensuring your brand remains ever-present without overwhelming resources. 

9. Impact Beyond Transactions 

Weave melodies, messages, and memories with your brand as your guide for seasonal marketing. This will foster connections, which is never outdated. 


Seasonal marketing is upon us!  Paint with the hues of your brand.  Orchestrate the symphony that elevates your marketing.  These affordable tactics will stand the test of time. 

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healthcare IVR message on hold voice talent

Voice Prompts and MOH Make it to the Great White Way

VoicePrompts+BroadwayMy adolescent nephews have never experienced a Broadway play, so for their spring birthdays my husband and I took them to see Spiderman: Turn off the Dark.  This show was in the headlines for various reasons – injuries, confusing plot, being the most expensive play ever produced, but it was an ideal way to introduce Broadway for novice attendees.

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IVR message on hold voice talent

Voice Prompt Scripts Near and Far

Guest Blog contributed by Scripts Consultant Megan Andriulli

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healthcare message on hold script samples

June – Healthcare Content Cure – On Hold Script Samples

June brings more days of sunshine.  Below are on hold script samples that your patients and callers can listen to while they are on hold. Read our healthcare blog to learn more about March Wellness Observances and sample message on hold scripts you can use for your marketing programs.

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healthcare message on hold script samples

March – Healthcare Content Cure – On Hold Script Samples

Can you believe Spring is around the corner?! We can’t either. A new season means more wellness observances! Below are on hold script samples that your patients or callers can listen to while they are on hold. Read our healthcare blog to learn more about March Wellness Observances and sample message on hold scripts you can use for your marketing programs.

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healthcare message on hold script samples

February – Healthcare Content Cure – On Hold Script Samples

February isn’t only about Valentine’s Day! Even though it’s the shortest month, there are still wellness observances to know about. Don’t forget to remind your callers about these healthcare wellness observances. Read on to learn more about the February Wellness Observances and sample message on hold scripts you can use for your February marketing programs. 

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healthcare message on hold script samples

January – Healthcare Content Cure – On Hold Script Samples

As the New Year begins, so do more healthcare wellness observances! Let your callers and patients know about these important causes. If you need Message on Hold script samples for your January marketing programs, take a look below. Along with each observance is a sample Message on Hold script.

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healthcare message on hold script samples

December – Healthcare Content Cure – On Hold Script Samples

December is a time to celebrate and spend time with family, but don’t forget to remind callers and patients about December’s Healthcare Wellness Observances. If you need Message on Hold script samples to use for your December marketing programs, take a look at these important December Observances. Along with each subject we’ve listed a sample Message on Hold script that can be used for each topic. 

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healthcare message on hold script samples

November Healthcare Content Cure – On Hold Script Samples

As the Thanksgiving holidays approach and family and friends gather to give thanks remember to remind your callers and patients about November’s Healthcare Wellness Observances. Check out these important November Observances and Message on Hold script samples you can use for your November marketing programs.

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marketing resources tips

5 Grammatical Errors to Avoid In Your Audio Script Writing

Writing tips from professional copy writers - notebook and pencilWriting a script can be harder than it looks, because by definition a script is intended to be read out loud.  When scripting your own Message On Hold program, virtual tour narration, or podcast, simple grammatical errors can confuse voice over talent reading the script and your listeners. There are many misconceptions about proper grammar, word-usage, and sentence structure that plague English speakers. English is not an easy language, and there are many intricacies to remember.