Sometimes, you just want to make a phone call. While social media, email, and websites have certainly decreased the number of people calling businesses for help, many customers sill find it easier to call and speak to a live representative to get the information they need. So, yes, that smart phone in your pocket still makes phone calls, and yes, people are still using the phone. And yes, a vanity number might still be a good thing for your business.
When you’re creating marketing videos to share online, there are several types of content that you should consider. Different types of videos should be used for different purposes and target markets. Here are three types of video content and how to use them to most effectively market your business:
In Healthcare, IVR Systems are used to automate a wide variety of tasks: route calls to different departments, announce office or facility hours, allow patients to confirm appointments, and more. In many cases, the functionality of a system is limited by the way the prompts and announcements are written, read, and structured. How do you ensure your IVR System sounds as good as it promises to work?
National Small Business Week, first proclaimed in 1963, celebrates America’s entrepreneurs and small business owners. According to the US Small Business Administration, more than half of Americans own or work for a small business. Small businesses are responsible for creating “about two out of every three new jobs in the U.S. each year.”
Getting the right background music for stores isn’t always easy. It can be tricky to ensure you’re playing the right music, for the right shoppers, at the right time and place. And there are a lot of options – Something fast and pop-y, or mellow and jazzy, or hip and indie…the list goes on. But choosing good background music for your store isn’t about what’s popular or even what you like, it’s about your customers. And if you really know your customers, you’ll be able to choose great music for them, keep them in the store longer and shopping more frequently. Here’s how to test if you’re playing the best background music for retail stores:
How’s your attention span? Can you pay attention for more than 10 seconds? Studies are saying…not so much. Our attention span seems to be shrinking, from 12 seconds in 2000 to 8 seconds in 2012. PLUS, 17% of internet page views last less than 4 seconds. Words, it seems, give us the most problems. One study found the average adult will focus for just 2.8 seconds – enough time to read approximately 140 characters. Maybe we can blame Twitter’s 140 character limit for that one… Either way, the implications are clear: marketers need to produce content that is more quickly consumed and more engaging than ever. It’s time for snackable content.
I’ve spent some time educating you regarding the risks of using the radio as your Message On Hold program, streaming internet radio like Pandora in your store or facility, and including popular music in your online ads. And in general, I just warn you that it’s illegal and can end up costing you big bucks if (when) you get caught. Music licensing has many layers and variations, and can get pretty complicated. But if you know what to look for, it doesn’t have to be.