Your team has worked diligently to create a marketing and communication strategy that will increase sales and strengthen your competitive edge. Understanding how to create effective audio marketing scripts for Message On Hold can make a difference as to how clients perceive your brand. Your telephone greetings and hold script is a customer’s first experience with your company. These first interactions are essential for convincing customers you can deliver on the promise of your marketing materials. Will the caller’s experience on the phone, mirror their expectation? The caller experience will mirror the customer expectation if your on hold program delivers a consistent, brand-driven message that aligns with your marketing and communications strategy.
Author: Harvey Edelman
VOIP vs PBX Phone Systems
Today, businesses have an abundance of phone system options to consider for their communication needs. In the past, small to mid-size organizations with multiple phones relied on a private branch exchange (PBX), which connected internal lines to external lines, and managed functions such as call holding or call forwarding. Thanks to technology most of these features are available on a VoIP system, often at a lower cost than traditional phone systems.
Voice prompt menus, IVR, and auto attendant greetings can be a helpful way to get more information to your customers. You can mention your business hours, current specials, a temporary store closing, or a charity drive that you’re going to be having in the near future. Since you may already have an idea about what you want to say on your phone script, here are a few things you will want to steer clear of:
What defines customer experience at your company? Many businesses define customer experience, brand identity and recognition from the moment a customer comes within sight of a business location. Physical branding (the look, feel, and experience onsite) follows common sense and easily tested systems, but extending the branding experience to people off-site through your website and telecommunications access often overwhelms business people.
Shoppers and busy bees seeking to check off everything on their to-do lists in the quickest way possible are in full swing during the holiday season. No one wants to spend hours on hold listening to dull phone recordings when they could be enjoying that time with their family and closest friends during this season. Effectively directing calls through calling systems under pressure is crucial to maintaining everyone’s satisfaction throughout this season.