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equipment resources tips

Have You Optimized Your VoIP Phone System?


As a company that’s been in the telecommunications industry for 25 years, we’ve seen our fair share of new technologies come and go, but VoIP is one that’s going to be around for many years.  It’s the foundation on which our future telephone networks are being built and if you haven’t already switched over to a VoIP system, you will be sometime in the future.

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If you Google “optimizing Voip phone system” you’ll get bombarded with articles about configuring routers and switches and how to avoid traffic overload and lost data packets. That’s not the optimization we’re talking about. Our emphasis is on the customer experience and making the system efficient and productive for you and your customers. No doubt your VoIP system has more capabilities than you’re used to and possibly more than you’ll know what to do with, but take the time, and learn how to take advantage of its features.

Categories
branding customer experience tips

How to Elevate Your Personal Brand and Increase Customer Engagement


Breaking down the Perfect Profile Photo 162542964-425268-edited

Getting face to face sure has changed in the age of social networking.  Whether you entered social networks with a purpose or you sort of found yourself there serendipitously, it’s pretty clear by now your profile picture is being judged. Whether we like it or not, our profile picture quality reflects the quality of our work. Take control of those first impressions and make sure your photo is projecting the right image about you and your brand. Having a perfect profile photo can put your viewers at ease and increase engagement. 

Before we break down how to take a quality photo, the most important aspect of your profile picture is to understand its intent.  Consider the network you’re sharing it on and how you wish to be perceived there.  It may seem obvious that your LinkedIn photo should be more professional than a Facebook photo, but what if you use Facebook for business?  How authentic do you really want to be? If you’re in a creative field, you may have more latitude when it comes to being original with your photo, but in the end it reflects who you are.

The Basics

A profile picture should feature “YOU”.  Avoid group shots or awkwardly cropped photos which have extraneous arms or objects spilling out of frame. Keep it professional. You may have rocked that outfit on Thanksgiving, but the red solo cup is not helping.  And don’t even THINK about taking a selfie.

From a technical stand point the most important things to consider are lighting, background and pose.

  1.  Lighting – If you’re not using a professional photographer, natural light should work best to provide enough light while making the image look warm and inviting. The trick here is just the right amount of light.  Avoid strong light that will cast harsh shadows.  Find a location and shooting angle for the softest light and softest shadows. 
  2. Background – Just because the loading dock has the right light, doesn’t mean anyone wants to see the dumpster in the background.  Try to get ample space between you and the background. Something with texture might work well, but remember you should be the focal point.
  3. Pose – Avoid the sorority “skinny arm” and be sure to angle your body about 45 degrees away from the camera, while keeping your head facing the camera.  Try a few different poses and angles to find the one that is the most flattering.

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customer experience music podcast

Podcast: Does Background Music Improve Customer Experience?

The customer experience begins with the first interaction of your brand or organization. If your customers are engaging with your company in a physical space, like a store, restaurant or waiting area their experience will be positively or negatively impacted by the quality of the environment.  Is the presentation of your setting favorable?  Is it clean and inviting?  Does it have visual interest that’s engaging like digital signage or decor reflective of your image? Are you using sound to elevate the customer experience? 

By evaluating your venue from all aspects and making positive adjustments, you will improve the customer experience.  An often overlooked element of customer experience is background music and the role it plays in how well a customer finds their interaction to be.  Choosing appropriate overhead music can have an effect on customer behavior.  Volume, tempo and genre are key factors which have an effect on behavior as found in a study done regarding “Effects of background music on Concentration of workers”.  Be sure to choose a business music service which has the music content to suit your target audience. When done correctly the right overhead music can boost your business.

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customer experience greetings podcast

Podcast: How do eGreeting Cards Increase Customer Engagement?


As video marketing continues to take top priority on marketers agendas, companies and brands are scrambling to find the resources and funds for this highly engaging and sought after digital content.  

An easy way to get started using video content as part of your marketing strategy is to turn to existing content which can easily be repurposed as video.  Breathe new life into your PowerPoint Presentations and convert them to videos.  Add professional audio and voilà you’ve got yourself a quality piece of video content suited for top-of-the-funnel customer experience.

Audio eGreeting cards are another low cost entry into video marketing.  These timely videos are an effective way to let customers know how much you care. Combine licensed images and music with a carefully crafted message, add your logo and an appropriate call to action and you’re ready to go. Check out the podcast below to learn more about using eGreeting cards to engage your customers.

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customer experience marketing video

Does Video Quality Affect Video Shareability?

Quality Before & After Puppy3 copy

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customer experience message on hold

Spending All of 2013 Waiting On Hold

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Categories
branding marketing resources

6 Blogs From 2013 To Enhance Your Digital Marketing

Digital Marketing continued to be on everyone’s todo list in 2013.  Check out these 6 popular posts from our blog which cover all your digital marketing from your phone system, to your website, and beyond. They’ll inspire you to complete every item on your marketing agenda.

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branding marketing resources

Top 3 Reasons Audio is the Next Big Thing for Digital Marketing

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Categories
small business

Tackling the Basics of Small Business Hosted Phone Systems

Tackling the basics of small business hosted phone systemsWhat is a phone system and how is it different from phone service?

Phone system and phone service get confused a lot, but they’re not the same thing. It’s a little like getting your internet service confused with your router. Your router can hook to a number of different internet service providers, just like your internet service provider can hook up to a lot of different models of router.

Categories
healthcare

How the Virtual Doctor is Revolutionizing In-Patient Care with Web Conferencing

doctor using ipad to communicate with patients 159280018Hospitals are busy places. In densely populated areas, or during busy times, there are only so many beds—and doctors—to go around. Doctors are constantly on the go, moving from floor to floor and patient to patient. With so many in need of care and attention, there’s a desire for doctors to connect with patients at any time. Unfortunately, there’s also an inability for doctors to be in more than one place at a given time.