Author: Andy Begnoche

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Navigating the Evolving Search Landscape: A Comprehensive Guide to NLPO and Beyond

Introduction: 

The ever-evolving landscape of digital content demands that content creators stay ahead of the curve to ensure online visibility and success. While Natural Language Processing Optimization (NLPO) is a crucial aspect of content optimization in the era of AI search, it’s not the only factor to consider. Marketers must also embrace personalized search, voice search optimization, visual search, long-form content creation, and emotional resonance to truly thrive in the AI-driven search environment. 

Understanding the Shift from SEO to NLPO 

In the transition from traditional SEO to NLPO, the focus on keywords and backlinks has evolved into a more nuanced approach centered around the nuances of human language. AI search algorithms now analyze context, intent, and content quality, transforming how we optimize our digital content. 

Practical NLPO Strategies with Real Website Examples 

Building on the existing strategies, let’s explore how marketers can go beyond NLPO: 

Personalized Search:
  • Utilize audience segmentation tools to create content tailored to specific user demographics, interests, and behaviors. For instance, Amazon excels at personalized search by utilizing user browsing and purchase history data to personalize product recommendations and content suggestions.  
  • Implement location-based targeting to deliver relevant content based on user location. This allows marketers to create content that resonates with the local audience, enhancing engagement and relevance.  
  • Leverage user browsing and purchase history data to personalize product recommendations and content suggestions. A prime example of this is the way Netflix tailors content suggestions based on individual viewing history.  
Voice Search Optimization:
  • Craft content in a natural language and conversational tone, mimicking how people speak when using voice search. For instance, Spotify’s voice-enabled search is a prime example of adapting to the rising popularity of voice search.  
  • Structure content with clear and concise sentences, making it easy for voice search algorithms to understand. This approach ensures that the content is well-suited for voice search queries and is more likely to be featured in voice search results.  
  • Incorporate long-tail keywords and question-based phrases that align with how users would naturally search using voice commands. An excellent example is optimizing content for questions like “What are the best laptops for college students?”  
Visual Search:
  • Optimize images with descriptive alt text, image titles, and captions to enhance visibility in visual search results. This practice improves accessibility and helps search engines understand the content of visual elements. Pinterest is a platform that leverages visual search capabilities.  
  • Utilize relevant metadata and image tags to accurately represent the content of visual elements. This ensures that visual content is appropriately indexed and ranks well in visual search results.  
  • Consider creating infographics, charts, and other visual content that effectively conveys information and enhances user engagement. This approach aligns with the preferences of users who engage more with visually appealing content.  
Long-form Content:
  • Develop in-depth guides, resources, and reports that provide comprehensive and informative content relevant to the target audience. A great example is HubSpot, which effectively employs long-form content through in-depth guides and resources.  
  • Structure long-form content with clear headings, subheadings, and bullet points for easy navigation and improved readability. This ensures that users can easily digest the information and encourages longer time spent on the page.  
  • Incorporate storytelling techniques to make long-form content engaging and memorable for readers. Brands like Nike use storytelling to connect with the audience on an emotional level.  
Emotional Resonance:
  • Explore storytelling techniques to evoke emotions and connect with the audience on a personal level. This could involve using Nike’s approach of creating emotional and inspiring campaigns.  
  • Incorporate humor, empathy, and other emotional elements to make content more engaging and relatable. Successful brands like Nike often incorporate humor and empathy into their campaigns to connect with the audience.  
  • Utilize case studies, testimonials, and customer stories to showcase the impact of the brand or product on real people. For instance, Nike effectively uses customer stories to highlight the real-world impact of its products. 

Quantifying the Gains of NLPO and Beyond 

Beyond NLPO, embracing personalized search, voice search optimization, visual search, long-form content creation, and emotional resonance yields quantifiable benefits: 

  1. Personalized Search: Increased engagement through tailored content leads to a higher conversion rate and improved customer loyalty. 
  1. Voice Search Optimization: Optimized content for voice search results in a better user experience, higher click-through rates, and increased visibility in voice-enabled devices. 
  1. Visual Search: Improved visibility in visual search results translates to enhanced brand recognition and increased traffic. 
  1. Long-form Content: Comprehensive and informative long-form content contributes to higher search rankings, increased dwell time, and improved authority in the industry. 
  1. Emotional Resonance: Emotionally engaging content results in increased shares, improved brand perception, and a deeper connection with the audience. 

The Future of Search: Embracing AI and Beyond NLPO 

As AI continues to redefine the digital landscape, content creators must adapt their optimization strategies not only to NLPO but also to the broader considerations of personalized search, voice search optimization, visual search, long-form content, and emotional resonance. The future of search demands a holistic approach that acknowledges the multifaceted nature of user interaction with digital content. 

Conclusion:

In navigating the ever-evolving search landscape, marketers must be agile in adopting strategies that go beyond NLPO. By embracing personalized search, voice search optimization, visual search, long-form content, and emotional resonance, businesses can not only enhance their online visibility but also foster deeper engagement and improved user satisfaction in the future of search. This comprehensive guide empowers marketers to stay ahead and thrive in the dynamic digital age. 

Key Takeaways: 

Holistic Optimization: Beyond NLPO, successful content creators embrace personalized search, voice search optimization, visual search, long-form content creation, and emotional resonance for comprehensive optimization. 

Evolution from SEO to NLPO: The shift from traditional SEO to NLPO involves a nuanced focus on human language nuances. AI algorithms now analyze context, intent, and content quality. 

Practical NLPO Strategies: 

  • Personalized Search: Use audience segmentation, location targeting, and user data for personalized content like Amazon and Netflix. 
  • Voice Search Optimization: Craft content conversationally, structure for voice algorithms, and include voice-friendly keywords, as seen with Spotify. 
  • Visual Search: Optimize images with metadata, consider visual content like infographics, and leverage platforms like Pinterest. 
  • Long-form Content: Create comprehensive guides, structure for readability, and incorporate storytelling, akin to HubSpot and Nike. 
  • Emotional Resonance: Employ storytelling techniques, humor, empathy, and showcase real impact through case studies, exemplified by Nike. 

Quantifiable Benefits: Each strategy offers tangible gains, from increased engagement and user experience to improved brand recognition and authority in the industry. 

The Future of Search: The evolving landscape demands a holistic approach, acknowledging the importance of personalized search, voice optimization, visual content, long-form material, and emotional resonance. 

Q&A: 

Q1: How has the approach to content optimization shifted from traditional SEO to NLPO? 

A1: The focus has evolved from keywords and backlinks to understanding human language nuances. AI algorithms now prioritize context, intent, and content quality. 

Q2: Can you provide examples of successful personalized search strategies? 

A2: Amazon’s use of audience segmentation and Netflix’s personalized content suggestions based on user history showcase effective personalized search strategies. 

Q3: What are the key considerations for voice search optimization? 

A3: Crafting content conversationally, structuring for voice algorithms, and incorporating voice-friendly keywords, as seen with Spotify, are crucial considerations. 

Q4: How can marketers optimize visual search? 

A4: Optimizing images with descriptive metadata, creating visually appealing content, and leveraging platforms like Pinterest are effective visual search optimization strategies. 

Q5: Why is emotional resonance important in content creation? 

A5: Emotional resonance, demonstrated by brands like Nike, leads to increased shares, improved brand perception, and a deeper connection with the audience. 

Q6: What are the quantifiable benefits of these optimization strategies? 

A6: Personalized search leads to increased engagement, voice optimization improves user experience, visual search enhances brand recognition, long-form content boosts search rankings, and emotional resonance results in increased shares and improved brand perception. 

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The Power of Plain Language

Revolutionizing Communication in Message-On-Hold and IVR Scripts 

Overcome the Pitfalls of Communication Challenges 

In today’s dynamic business landscape, effective communication is the linchpin that sets successful organizations apart. From public-facing communications to internal interactions, every message matters. Message-On-Hold (MOH) and Interactive Voice Response (IVR) scripts are among the often-overlooked domains where communication can be significantly enhanced. This is where the power of Plain Language comes into play, reshaping how businesses connect with their customers and stakeholders. 

What is Plain Language? 

Plain Language is not just a writing style but a philosophy that revolves around simplicity, clarity, and user-friendliness. Its purpose is to ensure that the intended audience can (1) find what they need, (2) understand what they find, and (3) use that information to meet their needs. By making sentences clear and easy to understand, Plain Language transcends the boundaries of complex content to make communications of all types – including audio marketing scripts – user-friendly and easy to navigate. 

Empowering Customers through Message-On-Hold Scripts 

Message-On-Hold scripts serve as an opportunity for businesses to engage their customers while they wait in queue for a representative to assist them. Often, these scripts can be filled with technical jargon or complex language that leaves callers frustrated and disengaged. However, employing Plain Language in these scripts can be a game-changer. By using simple and clear language, businesses can deliver information seamlessly, reducing caller frustration and enhancing the overall customer experience. 

Example A (not using Plain Language): 

“Thank you for calling ABC Medical Center, where we endeavor to adhere to the most cutting-edge and advanced medical protocols, harnessed to address the unique and urgent nature of cerebrovascular incidents, commonly known as “stroke.” A stroke is a neurological dysfunction that occurs due to an abrupt and localized alteration in cerebral blood flow, precipitated by thrombosis, embolism, or hemorrhage. Rest assured, our team – including esteemed neurologists, interventional radiologists, and neurosurgeons – is primed and resolute in their commitment to providing comprehensive and multidisciplinary care to optimize clinical outcomes and improve patient prognosis while emphasizing acute and long-term rehabilitation strategies. It’s important you educate yourself about the signs of a stroke, so you know how to react quickly. If you believe you or someone you know is experiencing a stroke, do not postpone treatment. Don’t wait to see if symptoms stop because every minute counts. The longer a stroke goes untreated, the greater the potential for brain damage and disability. Call 911 or go directly to the emergency department at ABC Medical Center, where our dedicated team will provide immediate care.” 

Example B (using Plain Language): 

“ABC Medical Center would like to remind you when it comes to a stroke, time is of the essence, so it’s important to recognize the following symptoms:  

Sudden numbness or weakness in the face, arm, or leg (especially on one side of the body). 

Sudden confusion, trouble speaking, or difficulty understanding.  

Sudden trouble seeing in one or both eyes.  

Sudden trouble walking, dizziness, loss of balance, or lack of coordination.  

If you or someone around you experiences these symptoms, contact emergency services right away or seek immediate medical attention at your nearest emergency department. Remember, quick action can make a big difference in receiving the proper medical care.” 

Example A (not using Plain Language): 

“If you have a billing question and would like to speak with our Accounts Receivable department, press 1. Press 2 for technical support and follow the prompts to reach the representative best suited to your needs. For all other questions, we’ll be happy to help you – just press 3 to speak with our General Inquiries department, and a customer service representative will be with you shortly.” 

Example B (using Plain Language): 

“For billing, press 1. For technical support, press 2. For all other inquiries, press 3.” 

Ensuring Clarity, Every Step of the Way 

The importance of using Plain Language in Message-On-Hold and IVR scripts lies in its ability to ensure clarity at every step of the customer journey. When customers encounter clear and easy-to-understand messages, they feel valued, respected, and understood. Plain Language enables businesses to build positive brand impressions and nurture strong customer relationships. 

Measurable Results for Real Impact 

Just as with any other communication endeavor, Plain Language implementation in Message-On-Hold and IVR scripts yields measurable results. Reduced call center volumes, shorter wait times, and increased customer satisfaction can be quantified and analyzed, proving the efficacy of Plain Language in enhancing business outcomes. 

Embracing Plain Language: A Win-Win Investment 

Adopting Plain Language in Message-On-Hold and IVR scripts need not be an expensive or time-consuming process. Your audio marketing provider’s script writing team can provide the necessary edits to help facilitate the transition to Plain Language in your Message-On-Hold and IVR scripts. By investing in Plain Language, businesses can reap the rewards of improved customer experiences, streamlined communication, and enhanced brand reputation. 

Plain Language Mastery: Your Key to Enhanced Customer Connections 

In the age of customer-centricity, every interaction counts. Utilizing Plain Language in Message-On-Hold and IVR scripts is a strategic move that demonstrates a commitment to clear communication, customer satisfaction, and organizational success. By making language accessible and user-friendly, businesses can empower their customers, streamline call center operations, and cultivate long-lasting relationships. Embrace the power of Plain Language in Message-On-Hold and IVR scripts and elevate your communication to new heights. Your customers will thank you for it. 

Key Principles for Applying Plain Language to Communications: 

1. Know Your Audience 

2. Keep Sentences Short 

3. Use Simple Words 

4. Define Acronyms and Terms 

5. Break Information into Digestible Chunks 

6. Use Active Voice 

7. Prioritize Important Information 

8. Use Visual Aids Sparingly 

9. Proofread and Simplify 

10. Test with Real Users 

11. Keep It User-Centric 

12. Train Your Team 

13. Revise and Iterate 

FAQ

Q1: What is Plain Language?

A1: Plain Language is a philosophy of communication that focuses on simplicity, clarity, and user-friendliness to ensure that information is easy to find, understand, and use by the intended audience. 

Q2: Why is Plain Language important in communication? 

A2: Plain Language is important because it enhances the effectiveness of communication, reduces confusion, and improves the overall user experience. It is particularly valuable in situations where complex information needs to be conveyed clearly. 

Q3: How can Plain Language benefit Message-On-Hold and IVR scripts? 

A3: Plain Language in Message-On-Hold and IVR scripts makes information more accessible to callers, reduces frustration, and streamlines the communication process, ultimately leading to improved customer satisfaction. 

Q4: Is adopting Plain Language a costly process? 

A4: No, adopting Plain Language in your scripts doesn’t have to be costly. Your audio marketing provider’s script writing team can help you make the necessary edits to transition to Plain Language, ensuring a cost-effective approach to improved communication. 

Q5: What are the measurable results of using Plain Language in scripts? 

A5: Measurable results of using Plain Language in scripts include reduced call center volumes, shorter wait times, and increased customer satisfaction. These outcomes can be quantified and analyzed, proving the efficacy of Plain Language in enhancing business outcomes. Plain Language also contributes to improved communication efficiency and reduced customer frustration, which can lead to positive impacts on an organization’s bottom line and reputation. 

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Leveraging the Diversity of New York City: How to Build an Inclusive Business and Serve a Multicultural Clientele

New York City is known for its diverse population and vibrant culture. One aspect of this diversity is the wide range of languages spoken in the city. According to a recent study, over 800 languages are spoken in New York City, making it the most linguistically diverse city in the world.

This diversity brings many benefits to the city and its residents. It allows for a rich exchange of ideas and cultures, and it also makes the city a more welcoming and inclusive place for people from all backgrounds.

However, this diversity also presents challenges when it comes to communication. In order to effectively serve the needs of all its residents, it is important for businesses and organizations in New York City to be able to communicate in the languages of their clients and customers.

One way to accomplish this is by providing translation and interpretation services. By offering these services, businesses and organizations can ensure that their communications are clear and accessible to all. This is particularly important in industries such as healthcare, education, and government, where effective communication is crucial for providing high-quality services.

In addition to providing translation and interpretation services, it is also important for businesses and organizations to prioritize language diversity in their hiring practices. By hiring multilingual staff, businesses can better serve the needs of their diverse customer base and foster a more inclusive work environment.

Another important touch point to consider regarding language diversity is your business or organization’s phone systems and IVRs (Interactive Voice Response systems). By offering multiple language options on these systems, businesses can make it easier for callers to navigate and access the services they need.

For example, a business with an IVR system that provides upfront language preference options ensures callers are able to access the information and assistance they need in their own language. This not only improves the customer experience but also increases customer satisfaction and loyalty.

The availability of different languages on business phone systems and IVRs is an important aspect of effective communication and customer service. By offering multiple language options, businesses and organizations can better serve the needs of their diverse customer base and foster a more inclusive and accessible environment.

Overall, the diversity of languages spoken in New York City is both a strength and an opportunity. By recognizing and addressing this diversity, businesses and organizations can better serve the needs of all their clients and customers and contribute to the city’s vibrant and inclusive culture.

One More Thought…

Check out this press conference excerpt of the Mayor discussing the need for all hospitals to offer multilingual brochures and communications for patients. NYC Health + Hospitals offers their callers 9 distinct language preference options on their phone system’s IVR prompts.

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The Future of IVR

A Sign of the Times

Is this the end of the IVR or the beginning of a new era?

Before we talk about where we are going, let’s take a moment to look back and see how cultural norms and consumer behavior helped to shape this technology and the contact center industry.

Traditional IVR

Automated Call Distributors (ACDs) were born in the 1960s.  They were industries’ answer to the growing number of phones, which had become an American staple, accompanying a 2-bedroom home in the suburbs with a picket fence and an American car in the driveway.  The explosion of television a decade earlier, combined with the heyday of the Mad Men of advertising, established the birth of consumerism.  Armed with their Bell telephones, these consumers had questions, problems, and complaints that needed resolutions.  It was a natural progression for businesses to automate the previously manual process of routing calls to the relevant departments.

With the introduction of touch-tone dialing and the Princess phone, the integration of IVRs (Interactive Voice Response Systems) into businesses ramped up in the 1970s and ’80s and were soon everywhere in the 1990s.  Toll-free numbers on catalogs and eventually every product ushered in a new era of self-service as consumers pecked their way through menus and options to get what they needed.  All was good in consumer affairs and call centers, for about 10 years.

This is where our heartfelt story of bygone days starts to take a turn.  Although this technology is deemed a contact-center mainstay for a variety of reasons, including the ability to handle larger quantities of customers and reduce costs, it also has its downside.  How many times have we all endured an IVR only to get to the end with no option that suits our needs?  It’s no wonder IVRs were voted the most annoying invention of all time in 2012.

Sure, we could point fingers at who was responsible for making these systems too bloated.

“It’s IT’s fault!”

“No, the budget was slashed!

“It was Marketing!”

The simple truth is consumer behaviors and wants had evolved beyond what technology could provide.  Contact centers were now dealing with multiple channels from mail to voice and now email.  And they were also expected to support new websites.  It was time for the IVR to progress beyond the voice channel.

IVR Automation (Conversational IVR)

As consumers’ phones became mobile – and the “cloud” didn’t just mean a rainy day – everything was going digital.  And while social media and live chat were the shiny new toys being deployed, IVR just kept showing up and doing its job – getting smarter with more integrations and hitting its stride as AI and Natural Language Understanding (NLU) took it to a new level.    

This ushered in the Conversational IVR, which brought with it many benefits including identifying consumer intent more effectively and quickly connecting customers with agents who had the best skillset for that interaction.  Customers received answers to their questions faster than they would with conventional IVR systems.  Conversational IVR also increased customers’ satisfaction and raised First Call Resolution (FCR) rates.  Even average handling times (AHT) improved as well as customer wait times.

As time marched on, consumers were becoming more addicted to their phones with new apps launching every month.  Their comfort level with speaking to technology was growing as they began using Siri, Google Voice, and Alexa on a daily basis.  Their expectations also grew as they interacted with a brand.  They expected the same ease and convenience as all the other technology they were using.

IVR Deflection (Visual IVR)

Today consumers are the most tech-savvy we’ve ever experienced, and their expectations continue to be on the bleeding edge.  As we inch closer and closer to the first version of cyborgs, armed with multiple smart devices, consumers are “connected” 24/7.  And just as we have adapted to speaking with and interacting with technology, we are now beginning to accept the effect of big data and the uncanny accuracy of hyper-relevant topics appearing on our screens.  For many, it may still seem unsettling, but in the not-too-distant future, it will be second nature and expected. 

Consumers now expect their interactions with brands to follow them from device to device seamlessly.  The automated customer experience is enhanced through Visual IVR, or “IVR deflection.”  Deflection enables you to add a multichannel experience to customer contacts, in contrast to Conversational IVR, which confines the customer and agents to the voice channel.  Depending on the circumstance, people may favor different channels.  There are occasions when verbal communication is not the greatest method for exchanging information, thus necessitating a transition to visual communication.  In the past, this required the customer to manually change channels.  In other words, hanging up the phone and restarting the communication process via email or a web browser.

Thankfully, Visual IVR opens a completely new engagement vector: the digital experience.  The digital interface of the Visual IVR provides users with a self-service experience akin to an app.  An email or text link is used to initiate the web-based experience; no downloads or installations are required.  Customers can engage with a visual interface to make menu selections, check account information, enter information digitally, and more.  While Visual IVR provides many of the same advantages as a mobile app, it essentially eliminates the barriers to client adoption.  The majority of Visual IVR deployments can make use of digital resources and tools that have already been created by the business.  Contacts can receive virtually anything that has been developed into an app or website and access it in real-time over the voice channel.  An agent can quickly move them to a designated chat, send them a coupon, or do whatever the interaction requires.  No starting over, no frustrations.

What’s next for IVR?

Although the IVR is approaching its 60s, there’s no sign of retirement for this contact center workhorse.  Many contact centers and businesses continue to have traditional and automated IVR systems running parallel to the other channels they are supporting, to suit all the preferences of their clients.  As visual IVRs become more ubiquitous, and the boomers adapt or fade away, the IVR will still be around in some shape or form.

To understand what the future holds for this industry, we simply need to look to our customers and the companies that are gaining traction.  As Millennials and Gen Z are racking up big numbers using Instagram and TikTok as search engines, they are redefining the digital experience daily.  The next generation holds the key to where we will meet our customers while catering to all their individual preferences. 

If I could predict the next great communication innovation, I would be writing my next book and planning a speaking tour.  But I don’t think anyone REALLY knows, because it will ultimately come down to where we are as a society and what makes the most sense at that time.  If Armageddon is coming as the preppers keep warning us, I guess I’ll see you in the bread line.  But I’m more of an optimist and like to lean into a future that will continue to use technology in a positive way.  Whether it will be on a Tesla smart Skele-Toe shoe phone or a tinfoil hat, I know it will be digital, highly personalized, totally portable, and require minimal effort.  And it will most likely be virtual. Beyond that, I believe the next evolution of self-service will be built on the 5 key features of Web3, (decentralization, blockchain, security, scalability, and privacy) and will be the predecessor to a completely sentient virtual agent. 

So, before you order your custom-fit Oculus headsets and launch into the Metaverse version of “Ready ‘Agent’ One,” don’t be surprised if you’re SWOTing concepts for a Discord group chat or Twitch live stream in the near future.  Or maybe you’ll be contemplating how Twitter Spaces and Spotify’s Greenroom could reduce handle times and increase C-SAT.  Regardless, in the near future as you awkwardly pose for your daughter’s latest BeReal post, confused by what’s happening, just realize you could be implementing this with your agents soon.

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7 Ways to Bring Your IVR into the Future (or out of the past)

Not all companies and contact centers are the same size or have the same budgets.  This list has been compiled from industry trends and over 30 years of working with brands in all types of industries.  Whether you’re managing a handful of seats or hundreds of agents, choose the items on this list that will have the most impact based on your current situation.

Get to know your customer

This is probably the most underrated and underutilized tactic for most companies.  Understanding your customer and what/how they want to interact with your brand will make all your initiatives much more effective.  Take the time to speak with frontline agents to understand not only your clients’ demographics – but also their preferences.  Use this data to fine-tune your IVR and other self-service tools to optimize client engagement with the brand.

Localization & Customization

Hop on this trend and look to customize every contact as much as you can.  Leverage the data your agents are tracking in the CRM to improve the customer experience.  Meet your customers when, how, and where they want to be met, on whichever device or platform they prefer.  And do it in their language or dialect.  Nothing builds more trust than being greeted in your native language.

Automation & Conversational IVR  

If you’re still using traditional IVR, look to migrate to a conversational platform.  You must be looking at a ‘Mobile First’ approach.  Callers trying to navigate a keypad on the go are not ideal.  Provide your callers with the option to use voice commands, and this will speed up caller intent and provide a much better experience.  It will also allow for more built-in automation, which the IVR can handle and keep the call from going to an agent unnecessarily.

Branding

The IVR is the front door to your business.  Make sure it provides the best first impression possible.  Often overlooked, branding plays a key role in caller confidence.  Having the right voice that fits your brand and can serve as a “spokesman” builds callers’ trust, as they consistently hear and recognize that familiar voice while engaging with the brand.  Having clear, concise messaging increases caller comprehension and reduces miscues in the IVR.

Omni-Channel Consistency

Whenever possible, provide your contacts with a brand-appropriate experience, no matter which channel they are engaging with.  This includes the words and tone you use – from your agents to your chatbots to your IVR.  Too often brands aren’t consistent in their messaging, and your contacts can feel like they’ve called the wrong company.  Just because Marketing thought the new chatbot should sound hip or cool doesn’t mean it’s on-brand.  Find a sound that fits your brand and tweak it accordingly, depending on the technology and platform.

Regular Auditing & Tuning

How many times have you called a brand to hear three or more different voices when interacting with the IVR?  Make it a routine to call and listen to your IVR and ensure it’s being updated as you update other areas of the contact center.  The IVR can sometimes be treated like the middle child and appear forgotten as you move quickly to upgrade or implement new tools.  At least once a quarter, ensure your IVR is still providing the most comprehensible and efficient options and that it’s been updated to leverage other channels.

Visual IVR

Visual IVR unlocks the IVR from the voice channel and expands its use to all other developed channels.  Many companies are now embracing a visual IVR and realizing they should have done it sooner.  This simple technology can help to revolutionize your interactions with contacts, increasing C-SAT and reducing customer and agent effort. 

How are you maintaining your IVR? Let us know in the comments what we missed or suggestions you would recommend.

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September Healthcare Content Cure -On Hold Script Samples 2018

Summer is slowly ending, and back to school commercials have begun to play. It’s that time of month for us to share our monthly Healthcare Wellness Observance Days for September and the script excerpts that can be used. From Childhood Cancer Awareness Month to World Alzheimer’s Month we have the Message on Hold script excerpts you need to raise awareness and share prevention tips. 

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healthcare message on hold script samples

May – Healthcare Content Cure – On Hold Script Samples

With warmer weather here, spring is a perfect time to update your message on hold program.  Below are on hold script samples that your patients or callers can listen to while they are on hold. Read our healthcare blog to learn more about March Wellness Observances and sample message on hold scripts you can use for your marketing programs.

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April – Healthcare Content Cure – On Hold Script Samples

Can you believe Spring is around the corner?! We can’t either. A new season means more wellness observances! Below are on hold script samples that your patients or callers can listen to while they are on hold. Read our healthcare blog to learn more about March Wellness Observances and sample message on hold scripts you can use for your marketing programs.

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October Healthcare Content Cure – On Hold Script Samples

It’s that time of month for the Wellness Observances for October. As you pick your Halloween costumes and arrange the office parties don’t forget about your October marketing. Remember to remind patients and callers of these important causes and any events that relate!  Check out the important October Observances below and review the On Hold script samples that you can use in your October program. 

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Message on Hold & IVR: Small Business Phone System Fix

Sometimes, despite the best of intentions, knowledge, and effort, there is no simple answer to a problem. Take matching a phone system to a business’s needs. There is no simple answer, because first you need to ask important questions. What features do you need?  How many lines do you have? Have many users? What’s your budget?

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