How to translate English into English for different audiences
You may be speaking English to English speakers, but if you are talking over their head, or delivering irrelevant information, your message is not being understood. Add to that the challenge of speaking…
Elevate Your Seasonal Marketing: Affordable Strategies for Maximum Impact
Think of your favorite season. Whatever it may be, the reason is because it engages so many senses… dare we say all!? The feel of the air – whether you like the hot…
What’s wrong with my voice?
How to Optimize Your Business Greetings Have you ever listened to a recording of your voice, only to cringe at how unfamiliar it sounded? You may have even found yourself uttering in disbelief,…
Maximizing Your Business’s Success in Times of Inflation: The Power of Repurposing Your Message-On-Hold Content
In the face of inflation and economic challenges, businesses must find cost-effective ways to sustain success and visibility. Content marketing, including blogs, social media posts, and videos, has proven to be an affordable…
Brand is everything: Julie Ganong with Chococoa Baking Company
A brand, once well established, is really still sitting at the beginning of the runway. Successful brands realize they need to constantly reinvent and refresh themselves to remain relevant, interesting, and vital to…
Can Your Content Catch a Reader in 2 Seconds?
As social media platforms expand and attention spans shorten, so does the time you have to capture readers’ attention and get them to stop scrolling – two seconds to be exact. It’s called…
Can You Nudge a Consumer Toward Better Health?
Communicating with healthcare consumers to improve outcomes and save money Communicating with your audience is challenging even on the best day. Consumers either drink from a fire hose of media or filter it…
The Release Valve for Healthcare Marketing Pressures Lies in Contract Help
To state the obvious, being a marketer in a healthcare organization today is tough. It takes tenacity and resourcefulness to get the work done. Days are filled with demands, deadlines, and little or…