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7 Tips for Speaking On-Camera in Marketing Videos

7 Tips from a director for giving on camera interviewsThere are many different kinds of online marketing videos. In some, you’ll use actors to show a creative concept. In others, you might use a voice over talent to explain a concept. In additional videos, you might even feature your own staff and management. Each of these video types has its pros and cons, but when you’re using “regular’ people – instead of actors (or voice actors!) – there are some additional considerations to ensure you have a great final product.

Here are some tips from Holdcom’s video editor and director, Alan Del Tufo:

  1. Slow down, to the point that it feels just a little uncomfortable to talk. That’s usually the right speed for listeners.
  2. Be prepared. It’s always best if you have some idea of what you need to say and don’t feel caught of guard.
  3. Make eye contact. Either look at the camera or at the interviewer. Don’t switch your focus back and forth
  4. Keep hand gestures to a minimum. Moving around too much looks unprofessional.
  5. Sit (or Stand) up straight. Slouching is exaggerated when you’re on camera and can affect the way you feel and speak. Sit up straight for a final product thats better overall.
  6. Look the part. Quite simply, when you look good, you feel good. Take the time to get yourself looking great for the camera, and you’ll feel better when you’re filming.
  7. Be Yourself! Don’t try to project an image that’s just not you. Find a way to insert your own personality into the interview and you’ll look 100% more natural than if you’re trying to act. (Unless, of course, you’re an actor).

Speaking on camera is nerve-racking for many people, but it doesn’t have to be. If you keep these tips in mind, you’ll be able to successfully represent your business and brand with marketing videos.

 

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